A new Ramadan television series is bringing communities together across the GCC, not through debate or drama, but through the shared experience of Iftar.
Haier presents Foodilicious, produced by Rigel Global Media, which premiered in February and airs every Saturday at 7:30pm (GST) on Zee TV, with streaming available on demand.
The English-language lifestyle series blends Iftar traditions, chef-led dining, hospitality features and cultural storytelling, reflecting the diversity that defines Ramadan in Dubai and across the Middle East.
More than a food show
Unlike conventional cooking programmes, Foodilicious positions food as a narrative tool.
Founder and CEO Abhishek K. Mishraa said the editorial approach mirrors news storytelling, rooted in real life, cultural context and human experience.
The show was developed alongside Creative Head Puneet Verma and storyteller Aryaman Singh, who brought a contemporary lens to Ramadan traditions to connect with younger audiences.
Their goal? To treat food as memory, devotion and belonging, not just spectacle.
Familiar face fronts the series
Hosting the show is Lokesh Dharmani, radio jockey at City 101.6 FM, whose warm, conversational style anchors the format.
Behind the scenes, Production Manager Mukesh Dubey and Line Producer Tanim Ayub lead operations, while digital strategy is managed by social media personality Altamash Iqbal.
Backed by global brand support
The series is presented by Haier Gulf Electronics LLC, signalling growing brand investment in culturally resonant Ramadan programming, a season known for some of the region’s highest TV viewership figures.
Ramadan in the UAE brings together Emiratis, expats and visitors from across the world. By showcasing Iftar tables, chefs, hospitality experiences and shared traditions, Foodilicious aims to reflect that diversity on screen.