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IT services spend in mena set to reach up to 28% of total it budgets as services-led transformation accelerates

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The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.

Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.

Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”

Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.

Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”

The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.

Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.

Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.

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UAE denies claims of restrictions on investor funds, reaffirms open economy policy

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The UAE has firmly dismissed reports circulating on social media that suggest restrictions on investor funds, calling the claims inaccurate and misleading.

Officials clarified that there are no limits on the movement of capital or on foreign investors’ ability to manage and transfer their money. Authorities stressed that the country remains committed to maintaining an open, business-friendly environment aligned with international standards.

Commitment to investor confidence

The Ministry of Economy and Tourism reiterated that the UAE continues to support the free flow of capital, a key pillar in attracting global investment and ensuring long-term economic stability.

Officials emphasised that policies remain unchanged, reinforcing the country’s reputation as a reliable and transparent destination for businesses and investors.

Dubai reaffirms its position

In a statement shared on X, the Dubai Media Office also rejected the circulating claims, describing them as false. It highlighted that Dubai continues to stand as a leading global hub for business and investment, supported by a strong and resilient economy.

Call for accurate information

Authorities have urged the public and media outlets to rely on official sources when seeking information, warning against the spread of unverified claims online.

The clarification comes as the UAE contåinues to strengthen its position as a global financial and investment centre, built on openness, stability, and investor confidence.

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How UAE’s new banking plan will support businesses and individuals

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The Central Bank of the UAE has rolled out a new financial support package designed to keep banks strong and ensure they continue supporting and safeguarding the broader economy amid global and regional uncertainty.

The package was endorsed during a high-level board meeting chaired by Sheikh Mansour bin Zayed Al Nahyan, underscoring the UAE leadership’s proactive approach to maintaining economic stability.

Built around five key pillars, the initiative is designed to provide banks with greater liquidity, enhanced flexibility, and temporary regulatory relief, ensuring they can continue to support businesses and individuals during uncertain times.

Under the new measures, banks will gain expanded access to liquidity, including the ability to utilise reserve balances and secure term funding in both dirhams and US dollars. This step is expected to keep credit flowing across key sectors of the economy.

The Central Bank has also introduced temporary easing of liquidity and funding requirements, giving financial institutions more room to continue lending. Capital buffer requirements will be relaxed as well, allowing banks to deploy excess capital to support economic activity.

Additionally, new provisions will offer greater flexibility in managing credit risk, including delaying the classification of certain loans affected by current market conditions—providing relief to borrowers facing temporary challenges.

Authorities emphasised that banks are expected to maintain lending and continue supporting customers as part of the UAE’s broader economic response strategy.

Despite global pressures, the UAE’s financial system has shown strong resilience. During its meeting, the Board confirmed that current market conditions have had no significant impact on the health of the banking sector or the efficiency of payment systems.

The Central Bank also highlighted the country’s robust financial position, with foreign exchange reserves exceeding AED 1 trillion and a strong monetary base. The UAE’s banking sector, valued at over AED 5.4 trillion, continues to demonstrate solid fundamentals.

With liquidity levels remaining high and reserves strong, the CBUAE reaffirmed its readiness to take further action if needed to protect financial stability and sustain economic growth.

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Explained: Dubai’s new law on administrative violations, fines and penalties

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Dubai has introduced a new legal framework governing administrative violations, penalties, and enforcement measures across government entities.

Issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Law No. (6) of 2026 aims to make enforcement fairer, more transparent, and consistent across the emirate.

Here’s a simple breakdown of what the law means.

What is the purpose of the law?
The law creates a unified framework for handling administrative violations and penalties across Dubai government entities. It is designed to ensure enforcement actions respect fairness, transparency, accountability, and legality while protecting public services and community interests.

How are violations classified?
Administrative violations must now be clearly defined by the competent authority and are classified into three categories:

  • Minor violations
  • Moderate violations
  • Serious violations

This classification helps authorities apply appropriate penalties based on the severity of the offence.

What penalties can authorities impose?
Government entities may apply several administrative measures depending on the violation, including:

  • Warnings to correct the issue
  • Temporary closure of a business (up to six months)
  • Permanent closure of an establishment
  • Cancellation or modification of licences or permits
  • Suspension of projects, activities, or transactions

How will fairness be ensured?
The law requires penalties to be proportionate to the violation and consider factors such as:

  • Whether the violation was intentional or accidental
  • Repeated violations
  • Damage caused
  • Whether the offender took steps to fix the issue early

What are the procedures before penalties are announced?
Authorities must follow strict procedures before publishing violations:

  • Approval from the Director General of the government entity
  • Coordination with the Government of Dubai Media Office for public announcements

When does the law take effect?
The law comes into force immediately after publication in the Official Gazette. Any conflicting provisions in previous laws will be cancelled.
Officials say the law will help standardise enforcement practices across Dubai, prevent misuse of authority, and increase compliance with regulations, ultimately improving governance and protecting public interests.

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