Apple’s “Awe Dropping” event lived up to its name as the tech giant unveiled on Tuesday its brand-new iPhone 17 lineup, marking the biggest design change in years. Alongside the new iPhones, Apple also introduced the next-generation Apple Watch, upgraded AirPods, and software updates that bring its entire ecosystem closer together.
But the real stars of the show were the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
The All-New iPhone 17 Series
iPhone 17
The entry-level iPhone 17 features a 6.3-inch Super Retina XDR OLED display with 120Hz ProMotion for smoother visuals, Ceramic Shield 2 protection, and an always-on display. It runs on the A19 chip, supports Apple Intelligence, and comes with an improved 48MP Fusion dual-camera system for sharper, more versatile photography.
iPhone 17 Air
Slimmer and lighter than ever, the iPhone 17 Air is just 5.6mm thin but built tough with titanium and Ceramic Shield 2. It features a 6.5-inch Super Retina XDR display, a 48MP Fusion main camera, and a new 18MP Centre Stage selfie camera that supports 4K HDR video. Inside, it runs on the A19 Pro chip for power-packed performance and all-day battery life.
iPhone 17 Pro & Pro Max
For those who want the best, the Pro models deliver. Powered by the A19 Pro chip with 12GB RAM, the iPhone 17 Pro and Pro Max bring serious performance gains and support Apple’s most advanced AI features.
The headline feature is the revamped camera system:
- 48MP main sensor for stunning detail
- 8x optical-quality zoom for professional-grade shots
- 8K video recording for creators
The iPhone 17 Pro comes with a 6.3-inch display, while the iPhone 17 Pro Max boasts a massive 6.9-inch screen, making it Apple’s biggest iPhone to date.
Colours and Design
- iPhone 17: Lavender, Mist Blue, Sage, White, Black
- iPhone 17 Air: Space Black, Cloud White, Light Gold, Sky Blue
- iPhone 17 Pro/Pro Max: Deep Blue, Cosmic Orange, Silver
iPhone 17 Prices in the UAE
- iPhone 17 – starting at Dh3,399
- iPhone 17 Air – starting at Dh4,299
- iPhone 17 Pro – starting at Dh4,699
- iPhone 17 Pro Max – starting at Dh5,099
Availability in the UAE
- Pre-orders open: Friday, September 12
- In-store availability: Friday, September 19
The Bottom Line
Apple is calling this its “biggest leap ever for iPhone”, and it’s easy to see why. From the ultra-thin Air to the powerhouse Pro Max, the iPhone 17 series offers something for every kind of user.
For Apple fans in the UAE, the wait is almost over, and this might just be the most tempting upgrade yet.