The BRICS International Football Alliance (BIFA) held its first-ever Council Meeting at the BIFA+ Global Headquarters in the UAE, marking a milestone in its mission to advance football diplomacy and cooperation across the Global South.
The session, attended by official representatives from China, underscored the strengthening partnership between the UAE and the People’s Republic of China in promoting sports, cultural, and technological exchange under the BIFA & BIFA+ framework.
Held under the theme “Deepening Sports Synergy and Promoting Diversified Development,” the meeting reviewed BIFA’s achievements since its establishment and outlined a bold strategic roadmap for 2026–2027, driving collaboration among BRICS and BRICS+ nations.
2026: BRICS Football International Village to debut in UAE
Next year, BIFA+ will launch the BRICS Football International Village at its UAE headquarters, an integrated “sports, culture, health, and innovation” hub designed to foster collaboration and showcase the spirit of the Global South.
The initiative will connect regional headquarters in the UAE, China, Russia, Brazil, India, and South Africa, and feature cultural exhibitions, AI innovation forums, and the BRICS Football Cup Invitational Tournament, culminating in the BIFA+ Global Launch Ceremony in the UAE.
2027: China to host expanded BRICS Cup activities
In 2027, as China hosts the BRICS Summit, the country will also welcome the BRICS Cup Football Tournament, bringing together champion city teams from across member nations.
Ms. Wang Min, Chair of BIFA China, said the tournament will blend “Football + Urban Culture + New Media” – using digital storytelling and live engagement to make the BRICS Cup a globally recognised cultural sporting event.
A global platform for unity and innovation
BIFA’s development strategy is built around its “three-wheel drive”, sports, culture, and technology, ensuring sustainable growth and collaboration among BRICS nations.
Salem Almazaini, Founder and President of BIFA & BIFA+, said: “From our headquarters in the UAE, BIFA will use football as a vessel to deepen cooperation among BRICS and BRICS+ nations across sports, culture, health, and digital innovation.”
Founded under the guidance of Larisa Zelentsova, President of the International Alliance of BRICS Strategic Projects (Russia), BIFA continues to grow as a bridge between nations, using football as a language of diplomacy and sustainable development.