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Q-com startup promises to address SME gap with Amazon, Noon and others

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Kumar Shyam

A new e-commerce marketplace startup is promising to fill “the gap” it sees with giants such as Amazon, Noon and others as it prepares for a launch on August 27.

Veppy.com will be a Q-commerce (Q for quick), the faster version of an e-commerce operation, and promises delivery for certain categories of products in less than three hours.

According to the top brass, founder-chairman Moustafa Banbouk and vice president Praveen Kumar, a large part of SMEs are “not yet on the digital platforms” for sales. And small and medium enterprises constitute more than 80 percent of UAE’s economy.

With Veppy, which takes its name from the company motto “very happy”, sellers can look forward to connecting with buyers over 14 categories to start with. Most of the focus will be on products, which are gift ideas mostly.

“Imagine we have an occasion we forgot and need to buy a gift – flowers, cakes, any tech product – urgently and we are at work … with Veppy we can address that,” Mr Banbouk told Headline at a hotel in Dubai.

His deputy Mr Kumar, who has built a career out of focusing on digital transformation for his clients, explained that the company will not be investing in warehouses and will directly connect the buyer with the seller to ensure the quickness of product delivery.

“There will be no fees for registering for the seller, and we will offer a consultative process during the onboarding of the seller. However, there will be a fee with each transaction involved for the seller,” Mr Kumar said.

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Mr Banbouk, a property developer in a family business in Lebanon, is excited about succeeding with his q-commerce model in UAE, the land of opportunities and where digital growth is the best in the region.

Q-Commerce – sometimes used interchangeably with ‘on-demand delivery’ and ‘e-grocery’ – is e-commerce in a new, faster form. It combines the merits of traditional e-commerce with innovations in last-mile delivery.

It is one of the fastest-growing businesses in the world. Driven by the changing consumer behavior dominated by last-minute shopping trends, the Q-Commerce market in the Middle East and North Africa (MENA) region is expected to grow from US$9 billion in 2020 to US$20 billion by 2024, according to Statista.com, a global market intelligence provider. Globally, the Q-Commerce market for food and grocery delivery is expected to grow to $72 billion by 2025, according to a report by Forbes magazine.

An analysis by the Dubai Chamber of Commerce and Industry revealed during the Gulfood Breakfast Briefing event at Gulfood 2021 that as per Euromonitor’s data, online sales within the UAE’s food and beverage market surged 255% year-over-year in 2020 to reach $412 million.

The analysis predicted the value of online food and beverage sales in the country to reach $619 million by 2025 and record a compound annual growth (CAGR) of 8.5% over the 2020-2025 period.

The latest estimates from Visa Middle East have forecasted the total MENA E-Commerce market size, including all categories, to be worth US$48.6 billion in 2022.

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Dubai announces Dh1.5 billion package to protect jobs and support businesses

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Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has approved a fresh Dh1.5 billion economic support package aimed at protecting jobs, easing pressure on businesses and strengthening Dubai’s economy during a challenging period for the region.

The latest measures bring the total value of Dubai’s recent economic support initiatives to Dh2.5 billion, following an earlier Dh1 billion package introduced earlier this year.

The new package includes 33 initiatives that will be rolled out over the next three to 12 months, targeting key sectors including tourism, hospitality, trade, education and customs services.

One of the biggest beneficiaries is Dubai’s hotel and tourism industry, with several major fee relief measures announced to reduce operating costs.

Hotels across the emirate will be allowed to postpone 100 per cent of government sales fees on rooms as well as food and beverage services for three months. The relief applies to hotels, hotel apartments and holiday homes.

Dubai has also postponed the Tourism Dirham fee, a charge applied to hotel stays for up to 30 consecutive nights, for the same period. Hotels will additionally be exempt from permit, postponement and cancellation fees related to events.

Retailers and commercial businesses are also expected to benefit, with Dubai removing additional charges linked to sales campaigns and promotional offers. The move is likely to encourage more discounts and shopping promotions across the city over the coming months.

The package further includes streamlined procedures for residency permit issuance and renewals, although detailed implementation guidelines are yet to be announced.

Other sectors receiving support include education, customs, transport and aviation. Measures include deferred licence renewal fees for educational institutions, payment deferrals in the transport sector, an 80 per cent reduction in customs fines and a 50 per cent cut in fees for renewing civil aviation permits.

In a statement shared on X, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum said the initiatives reinforce Dubai’s economic resilience and competitiveness while strengthening partnerships between the government and private sector.

He added that Dubai remains committed to supporting businesses and residents while continuing to position itself as a leading global economic hub.

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The new rental reality: Why UAE landlords want to see your credit score

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The rental process in the UAE is getting a major digital upgrade, with tenant credit checks slowly becoming part of the leasing journey.

For many residents who have rented abroad, sharing a credit score may already feel familiar. But in the UAE, the concept is still new, and importantly, fully based on tenant consent.

How the new system works

The new Tenant Screening solution, launched by Etihad Credit Bureau in collaboration with UAE PASS, allows landlords to request access to a prospective tenant’s credit score.

Here’s the key detail:

  • Tenants receive a request through UAE PASS
  • They can approve or reject access themselves
  • No credit information is shared without consent

The goal is to create a more transparent and efficient rental process while keeping financial data secure.

Why landlords want it

For landlords, the system offers verified financial insights that may help assess payment reliability, especially for:

  • Luxury properties
  • High-value rentals
  • Multiple post-dated cheque agreements

The credit check is designed to complement existing requirements, such as:

  • Salary certificates
  • Emirates ID
  • Visa verification

How to check your UAE credit score

  1. Visit the official AECB platform or download the app
  2. Log in using UAE PASS or register with:
    • Emirates ID
    • Mobile number
    • Email address
  3. Verify your identity using the OTP sent to your phone
  4. Select Credit Score Report
  5. Pay:
    • Dh10.50 for the score only
    • Dh84 for the full credit report (including VAT)
  6. Receive your score instantly in PDF format

Strong credit profile benefits

While some renters may initially see it as another step, supporters say the system could actually make approvals faster and smoother.

In competitive rental markets such as Dubai and Abu Dhabi, a strong credit profile could help tenants stand out and reassure landlords during the application process.

Officials say UAE PASS plays a critical role by acting as the secure gateway for all approvals, ensuring users remain in control of their personal financial information.

The system is currently optional, but experts believe tenant screening could become increasingly common as the UAE rental market continues to modernise.

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New UAE wage law explained: What workers and employers need to know

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The Ministry of Human Resources and Emiratisation has unveiled strict new rules requiring private sector companies to pay employee salaries on the first day of every month starting June 1, 2026.

The move, introduced under Ministerial Resolution No. 340 of 2026, is part of a wider push to strengthen wage protection and improve labour compliance across the UAE.

Salaries must be paid on time

Under the new regulation:

  • Salaries for the previous month must be transferred through the approved Wage Protection System (WPS) or another authorised payment platform.
  • Any payment made after the due date will officially be considered delayed.

The ministry also stated that companies must provide proof and documentation confirming salary transfers.

What happens if companies delay salaries?

Authorities outlined escalating penalties that become more severe the longer salaries remain unpaid.

From Day 2:

  • Companies enter electronic monitoring
  • Warning notices are issued

From Day 5:

  • Suspension of new work permits may begin
  • Employers are formally notified to clear the unpaid wages

From Day 11:

  • Administrative fines apply for repeat violations
  • Companies may be downgraded to the third business classification category

From Day 16:

  • Labour disputes may be automatically registered for workers
  • More permit restrictions could follow, especially for larger companies and sectors such as:
    • Construction
    • Transport
    • Cleaning
    • Security
    • Recruitment services

From Day 21:

For companies employing 50 or more workers, repeated violations could lead to:

  • Referral to public prosecutors
  • Asset seizure orders
  • Travel bans on company officials

When is a company still considered compliant?

The ministry clarified that businesses remain compliant if they transfer:

  • At least 85% of total wages are on time

Employees also won’t be classified as unpaid if missing amounts are linked to legally documented deductions.

Some sectors exempt

The decision excludes:

  • Short-term permits under three months
  • Fishing boats
  • Citizen-owned taxis
  • Banks
  • Places of worship

The UAE has long pushed for stronger worker protections, but this marks one of the toughest enforcement frameworks yet for salary delays.

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