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Q-com startup promises to address SME gap with Amazon, Noon and others

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Kumar Shyam

A new e-commerce marketplace startup is promising to fill “the gap” it sees with giants such as Amazon, Noon and others as it prepares for a launch on August 27.

Veppy.com will be a Q-commerce (Q for quick), the faster version of an e-commerce operation, and promises delivery for certain categories of products in less than three hours.

According to the top brass, founder-chairman Moustafa Banbouk and vice president Praveen Kumar, a large part of SMEs are “not yet on the digital platforms” for sales. And small and medium enterprises constitute more than 80 percent of UAE’s economy.

With Veppy, which takes its name from the company motto “very happy”, sellers can look forward to connecting with buyers over 14 categories to start with. Most of the focus will be on products, which are gift ideas mostly.

“Imagine we have an occasion we forgot and need to buy a gift – flowers, cakes, any tech product – urgently and we are at work … with Veppy we can address that,” Mr Banbouk told Headline at a hotel in Dubai.

His deputy Mr Kumar, who has built a career out of focusing on digital transformation for his clients, explained that the company will not be investing in warehouses and will directly connect the buyer with the seller to ensure the quickness of product delivery.

“There will be no fees for registering for the seller, and we will offer a consultative process during the onboarding of the seller. However, there will be a fee with each transaction involved for the seller,” Mr Kumar said.

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Mr Banbouk, a property developer in a family business in Lebanon, is excited about succeeding with his q-commerce model in UAE, the land of opportunities and where digital growth is the best in the region.

Q-Commerce – sometimes used interchangeably with ‘on-demand delivery’ and ‘e-grocery’ – is e-commerce in a new, faster form. It combines the merits of traditional e-commerce with innovations in last-mile delivery.

It is one of the fastest-growing businesses in the world. Driven by the changing consumer behavior dominated by last-minute shopping trends, the Q-Commerce market in the Middle East and North Africa (MENA) region is expected to grow from US$9 billion in 2020 to US$20 billion by 2024, according to Statista.com, a global market intelligence provider. Globally, the Q-Commerce market for food and grocery delivery is expected to grow to $72 billion by 2025, according to a report by Forbes magazine.

An analysis by the Dubai Chamber of Commerce and Industry revealed during the Gulfood Breakfast Briefing event at Gulfood 2021 that as per Euromonitor’s data, online sales within the UAE’s food and beverage market surged 255% year-over-year in 2020 to reach $412 million.

The analysis predicted the value of online food and beverage sales in the country to reach $619 million by 2025 and record a compound annual growth (CAGR) of 8.5% over the 2020-2025 period.

The latest estimates from Visa Middle East have forecasted the total MENA E-Commerce market size, including all categories, to be worth US$48.6 billion in 2022.

Announcements

Sheikh Mohammed appoints Abdulla bin Damithan to lead Dubai Ports body as DP World names new CEO

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In his capacity as Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, has issued a decree appointing Abdulla bin Damithan as Chairman of the Ports, Customs and Free Zone Corporation.

The appointment places one of the UAE’s most experienced trade and logistics leaders at the helm of one of Dubai’s most strategically important economic entities.

A Veteran in Ports and Global Trade

Abdulla bin Damithan brings more than two decades of experience in ports, logistics and international trade. He currently oversees DP World’s operations across the Gulf Cooperation Council (GCC) region, managing ports, economic zones, marine services and trade solutions.

He previously served as CEO and Managing Director of DP World UAE, where he led strategic growth across key regional markets. He oversees Jebel Ali Port and Jebel Ali Free Zone (Jafza).

Bin Damithan joined DP World in 2001 and has since held several senior leadership roles, contributing to the company’s transformation into a global provider of smart trade and logistics solutions.

New Leadership Appointments at DP World

Separately, DP World confirmed the appointment of Essa Kazim as Chairman of its Board of Directors, alongside the appointment of Yuvraj Narayan as Group CEO.

Kazim currently serves as Governor of the Dubai International Financial Centre (DIFC) and Chairman of Borse Dubai. He brings extensive expertise in financial and economic affairs, having held senior leadership positions across several national institutions.

Narayan, who joined DP World in 2004, has played a key role in leading strategic and transformational initiatives that strengthened the company’s global footprint.

Serving as Group Chief Financial Officer since 2005, Narayan has been instrumental in enhancing DP World’s financial resilience, operational efficiency and supply chain capabilities worldwide.

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Lifestyle

Dubai to open 10 million sq ft Al Layan Oasis with huge lake, camping and desert experiences

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Dubai is getting a brand-new desert destination, and it’s massive.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai,  has approved Al Layan Oasis, a 10 million square foot eco-tourism and leisure project set to transform part of the emirate’s desert into a lake-centred retreat packed with walking trails, camping areas and family attractions.

Located about 50 minutes from Dubai city centre, the oasis is expected to attract 330,000 visitors a year.

A 2.5 Million Sq Ft Lake in the Desert

At the heart of Al Layan Oasis will be a 2.5 million sq ft lake, surrounded by:

  • 14km of walking and cycling tracks
  • Elevated pathways five metres above ground
  • 1,000 parking spaces
  • Sports and recreation facilities
  • Camping and caravan zones

The elevated 4km track will offer panoramic desert views and connect to existing routes in Al Marmoom.

Four Zones for Families and Visitors

The destination will feature four themed areas:

  • Camping Oasis: 100 caravan spots and a visitor centre
  • Gathering Oasis: Open-air cinema, amphitheatre and food trucks
  • Family Oasis: 28 shaded rest areas and children’s play zones
  • Recreation Oasis: Retail, activities and leisure facilities

Officials say the project balances eco-tourism with environmental protection, expanding native planting and shaded areas to enhance comfort.

Part of Dubai’s Sustainability Plan

Al Layan Oasis forms part of Dubai Municipality’s Blue and Green Roadmap 2030, under a Dh4 billion package aimed at investing in nature to improve the quality of life.

The project also supports the Dubai 2040 Urban Master Plan and the emirate’s long-term sustainability and wellbeing goals.

Once completed, Al Layan Oasis is expected to become one of Dubai’s key desert lifestyle and eco-tourism destinations, offering residents and tourists a new way to experience nature without leaving the emirate.

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Real estate

Dubai is testing tokenised property: What it means for first-time buyers

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Dubai is taking a new step in how people can invest in property, and it doesn’t require buying an entire apartment or villa.

The Dubai Land Department (DLD) has launched Phase II of its Real Estate Tokenisation Project, which allows property tokens to be resold in a controlled secondary market starting February 20. In simple terms, this means Dubai is testing how digital ownership shares in real estate can be bought and sold under official regulation.

What is “real estate tokenisation”?

Think of a property as a pizza. Instead of one person buying the whole pizza, tokenisation allows it to be cut into many digital slices. Each slice, called a token, represents a small ownership share in that property.

These tokens are recorded digitally and linked to official property records. Owners of tokens may benefit from price changes or rental income, depending on how the product is structured.

What’s new in Phase II?

Earlier this year, Dubai ran a pilot phase to test whether property tokenisation could work legally and technically.

Phase II is different because:

  • Tokens can now be resold in a secondary market
  • Real trading activity is being tested
  • Regulators are watching closely to ensure fairness and safety

About 7.8 million tokens will be available in this phase, but only through approved platforms and under strict rules.

Why is Dubai doing this?

The goal is to:

  • Make property investment more accessible
  • Attract new types of investors
  • Improve transparency and efficiency
  • Test innovation without risking the wider market

Dubai wants to modernise real estate — but in a careful, regulated way.

Is this crypto or risky trading?

Not in the usual sense.

While tokens are digital, this project:

  • Is overseen by the Dubai Land Department
  • Is regulated with support from the Virtual Assets Regulatory Authority (VARA)
  • Operates within existing property laws

This is not an open crypto marketplace. It’s a controlled government-backed test.

Can anyone invest right now?

Not everyone, and that’s intentional.

This phase is limited and focused on testing. Authorities are collecting data on:

  • Pricing
  • Demand
  • Liquidity
  • Investor behaviour

Future expansion will depend on how well this phase performs.

What should first-time investors keep in mind?

If you’re curious but new to property investing:

  • This is not a get-rich-quick scheme
  • It’s a long-term experiment
  • Rules may evolve as regulators learn from real use

Dubai has been clear: expansion will be based on data, not hype.

Why this matters long-term

If successful, tokenisation could:

  • Lower entry barriers to property investment
  • Allow people to invest smaller amounts
  • Increase market transparency
  • Strengthen Dubai’s position as a global real estate hub

For now, it’s best seen as a carefully supervised trial, not a finished product.

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