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Q-com startup promises to address SME gap with Amazon, Noon and others

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Kumar Shyam

A new e-commerce marketplace startup is promising to fill “the gap” it sees with giants such as Amazon, Noon and others as it prepares for a launch on August 27.

Veppy.com will be a Q-commerce (Q for quick), the faster version of an e-commerce operation, and promises delivery for certain categories of products in less than three hours.

According to the top brass, founder-chairman Moustafa Banbouk and vice president Praveen Kumar, a large part of SMEs are “not yet on the digital platforms” for sales. And small and medium enterprises constitute more than 80 percent of UAE’s economy.

With Veppy, which takes its name from the company motto “very happy”, sellers can look forward to connecting with buyers over 14 categories to start with. Most of the focus will be on products, which are gift ideas mostly.

“Imagine we have an occasion we forgot and need to buy a gift – flowers, cakes, any tech product – urgently and we are at work … with Veppy we can address that,” Mr Banbouk told Headline at a hotel in Dubai.

His deputy Mr Kumar, who has built a career out of focusing on digital transformation for his clients, explained that the company will not be investing in warehouses and will directly connect the buyer with the seller to ensure the quickness of product delivery.

“There will be no fees for registering for the seller, and we will offer a consultative process during the onboarding of the seller. However, there will be a fee with each transaction involved for the seller,” Mr Kumar said.

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Mr Banbouk, a property developer in a family business in Lebanon, is excited about succeeding with his q-commerce model in UAE, the land of opportunities and where digital growth is the best in the region.

Q-Commerce – sometimes used interchangeably with ‘on-demand delivery’ and ‘e-grocery’ – is e-commerce in a new, faster form. It combines the merits of traditional e-commerce with innovations in last-mile delivery.

It is one of the fastest-growing businesses in the world. Driven by the changing consumer behavior dominated by last-minute shopping trends, the Q-Commerce market in the Middle East and North Africa (MENA) region is expected to grow from US$9 billion in 2020 to US$20 billion by 2024, according to Statista.com, a global market intelligence provider. Globally, the Q-Commerce market for food and grocery delivery is expected to grow to $72 billion by 2025, according to a report by Forbes magazine.

An analysis by the Dubai Chamber of Commerce and Industry revealed during the Gulfood Breakfast Briefing event at Gulfood 2021 that as per Euromonitor’s data, online sales within the UAE’s food and beverage market surged 255% year-over-year in 2020 to reach $412 million.

The analysis predicted the value of online food and beverage sales in the country to reach $619 million by 2025 and record a compound annual growth (CAGR) of 8.5% over the 2020-2025 period.

The latest estimates from Visa Middle East have forecasted the total MENA E-Commerce market size, including all categories, to be worth US$48.6 billion in 2022.

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UAE bans under-15s from social media: Everything parents need to know

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The UAE has introduced one of its strongest measures yet to protect children online, setting a minimum age of 15 for social media use.The new rules mean that children under 15 will no longer be allowed to create or use personal social media accounts, even if they have their parents’ permission.

For many families, the announcement raises practical questions. Which apps are affected? Can parents make exceptions? How will age checks work? And what changes for teenagers aged 15 and 16?

Here’s a breakdown of what the new regulations mean for parents.

Which platforms are affected?

The rules apply broadly to almost any platform that functions as a social media service. This includes platforms that allow users to create profiles, share content, interact with others, join communities, or receive content recommendations through algorithms. Whether a service is free or paid does not matter. If it is available in the UAE or targets users in the country, it falls within the scope of the new regulations.

What is banned for children under 15?

The most significant change is the introduction of a minimum age of 15 for social media use. Children below this age will no longer be allowed to create, use or operate personal social media accounts.

The restriction goes beyond simply opening an account. Children under 15 will also be prohibited from accessing the full range of social media features, including posting content, commenting on posts, sharing material, participating in public groups or channels and engaging in wider social interactions through personal profiles.

In effect, the UAE has drawn a clear line by establishing 15 as the age at which children can begin accessing social media platforms.

Can parents give permission?

No. One of the most notable aspects of the new regulations is that parental consent cannot be used to bypass the age restriction.

The resolution explicitly states that permission from a parent or caregiver does not constitute a valid exemption from the rules. This means that even if a parent is comfortable with their child using social media before the age of 15, the platform is still required to prevent access.

The measure is designed to create a uniform national standard rather than leaving the decision entirely to individual families.

What happens when a child turns 15?

Turning 15 does not mean teenagers gain unrestricted access to social media. Instead, the regulations introduce a more controlled environment for young users aged between 15 and 16.

Teenagers in this age group will be allowed to have accounts, but platforms will be required to apply enhanced safety measures. These protections are expected to include stronger privacy settings, age-appropriate content filtering, restrictions on interactions with unknown users and tools that help manage the amount of time spent online.

The aim is to recognise that older teenagers are increasingly participating in the digital world while ensuring that they remain protected from some of the risks associated with social media use. The regulations describe this as part of a gradual transition towards healthier and more balanced digital habits.

What role will parents play?

While parents cannot override the age limit, they will still play a central role in supervising their children’s online activity.

For teenagers aged 15 and 16, caregivers will be able to use parental control tools provided by social media platforms to manage account settings and monitor usage. However, any changes made through these tools must remain within the limits established by the regulations.

The rules also place specific responsibilities on parents and caregivers. They are expected not to assist children in circumventing age-verification systems or accessing platforms in violation of the regulations. At the same time, they are encouraged to actively supervise their children’s digital activities, discuss online risks and promote safe and responsible internet use.

The message from regulators is clear: protecting children online is not solely the responsibility of technology companies but a shared responsibility involving families as well.

How will age verification work?

A key challenge for governments around the world has been ensuring that children cannot simply enter a false date of birth when signing up for social media accounts. The UAE’s new framework seeks to address that issue directly.

Under the regulations, platforms must implement effective and reliable age-verification systems. These may include digital identity checks, artificial intelligence-powered verification tools, biometric technologies or other mechanisms approved by the Child Digital Safety Council.

Importantly, self-declared ages will no longer be accepted as sufficient proof. Platforms will be expected to demonstrate that their systems can accurately determine whether a user meets the required age threshold.

At the same time, the regulations require companies to handle personal information responsibly. Data collected for verification purposes must be limited to what is necessary, stored securely and retained only for as long as required. Users must also be informed about how verification systems operate.

What new responsibilities will social media companies face?

The regulations place significant obligations on social media platforms, reflecting the UAE’s view that technology companies should play a more active role in protecting children online.

Platforms will be required to identify and remove accounts operated by children under 15, introduce measures to prevent users from bypassing safety systems and regularly assess risks to children’s digital wellbeing. They must also provide parental control tools and educational resources that help families navigate the online environment safely.

The rules further restrict how children’s data can be used. Platforms will not be permitted to target children with personalised advertising based on behavioural tracking, nor can they use information gathered from children’s online activities for commercial purposes.

The overall approach positions social media companies as active partners in child protection rather than simply providers of digital services.

When will the changes take effect?

The regulations will not be implemented overnight. Social media companies have been given a transition period of up to 12 months to introduce the necessary technical systems and compliance measures.

This period is intended to ensure that platforms have enough time to build age-verification mechanisms, introduce enhanced protections for teenagers and align their services with the new requirements.

Who will enforce the rules?

Responsibility for oversight will be shared between the National Media Authority and the Telecommunications and Digital Government Regulatory Authority. Both organisations have been granted powers to monitor compliance and take action where necessary.

Platforms that fail to comply could face a range of measures, including warnings, administrative penalties and, in serious cases, partial or full blocking of their services within the UAE.

Alongside these regulators, the Child Digital Safety Council will play an important role in assessing emerging risks, developing safety policies and ensuring that the framework continues to evolve as technology changes.

Why is the UAE introducing these measures?

The new social media rules form part of a broader effort to strengthen child protection in the digital age.They build on existing legislation, including Wadeema’s Law, which protects children from neglect, abuse and exploitation, and follow the establishment of the Child Digital Safety Council as part of the UAE’s wider family-focused initiatives.

Officials say the objective is not simply to restrict children’s access to technology but to ensure that young people can engage with the digital world in a safer, healthier and more age-appropriate way.

What does this mean for families?

For many parents, the new rules may provide welcome clarity. Families have long faced pressure from children who want to join social media because friends and classmates are already online. A nationally enforced minimum age may make those conversations easier by creating a clear and consistent standard.

At the same time, questions remain about how effectively the rules can be enforced in practice. Children around the world have historically found ways to bypass age restrictions by providing inaccurate information when signing up for accounts. Whether the new verification systems can close those loopholes will be closely watched.

What is clear, however, is that the UAE is signalling a major shift in its approach to children’s online safety. By placing greater responsibility on technology companies while giving parents clearer guidance and stronger tools, the country is seeking to reshape how young people engage with social media in the years ahead.

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DWC expansion remains on track; first phase set to complete in 2032

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Work on the expansion of Al Maktoum International Airport is progressing on schedule, with Phase 1 expected to commence operations in 2032, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, , has announced.

In a post on social media platform X, Sheikh Hamdan said the project has recorded more than 10 million work hours over the past 15 months, reflecting steady progress across key construction phases.

He noted that contracts worth AED 13 billion are currently under execution, while additional contracts valued at AED 55 billion are expected to be awarded in the coming months as part of the expansion programme.

Once completed, the airport is designed to handle more than 250 million passengers annually, reinforcing Dubai’s long-term strategy to strengthen aviation capacity and support economic growth.

“Under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai’s major projects continue to advance with steady progress and confidence,” Sheikh Hamdan added.

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Free Public Parking Announced In Dubai For Hijri New Year

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Dubai’s Road and Transport Authority (RTA) has announced free public parking and a revised public transport schedule for the Hijri New Year 1448 holiday on Monday June 15.

Public parking across Dubai, except for multi-storey parking facilities will be free with parking fees will resume on Tuesday June 16.

All RTA Customer Happiness Centres will be closed on Monday, but customers will still be able to access services through the Customer Happiness Centre in Umm Ramool and Smart Kiosks located in Deira, Al Barsha, Al Tawar, Al Kifaf and the RTA Headquarters.

Dubai Metro services on both the Red and Green Lines will run from 5am until midnight on Monday while Dubai Tram services will operate from 6am until 1am the following day.

Passengers using public buses are advised to check the S’hail app for updated holiday schedules.

The RTA also announced that Bus Route E100, which normally operates between Al Ghubaiba Bus Station and Abu Dhabi, will be suspended from June 13 to 15. Passengers heading to Abu Dhabi during this period can use Route E101 from Ibn Battuta Bus Station instead.

Marine transport services will be unaffected during this period.

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