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Q-com startup promises to address SME gap with Amazon, Noon and others

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Kumar Shyam

A new e-commerce marketplace startup is promising to fill “the gap” it sees with giants such as Amazon, Noon and others as it prepares for a launch on August 27.

Veppy.com will be a Q-commerce (Q for quick), the faster version of an e-commerce operation, and promises delivery for certain categories of products in less than three hours.

According to the top brass, founder-chairman Moustafa Banbouk and vice president Praveen Kumar, a large part of SMEs are “not yet on the digital platforms” for sales. And small and medium enterprises constitute more than 80 percent of UAE’s economy.

With Veppy, which takes its name from the company motto “very happy”, sellers can look forward to connecting with buyers over 14 categories to start with. Most of the focus will be on products, which are gift ideas mostly.

“Imagine we have an occasion we forgot and need to buy a gift – flowers, cakes, any tech product – urgently and we are at work … with Veppy we can address that,” Mr Banbouk told Headline at a hotel in Dubai.

His deputy Mr Kumar, who has built a career out of focusing on digital transformation for his clients, explained that the company will not be investing in warehouses and will directly connect the buyer with the seller to ensure the quickness of product delivery.

“There will be no fees for registering for the seller, and we will offer a consultative process during the onboarding of the seller. However, there will be a fee with each transaction involved for the seller,” Mr Kumar said.

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Mr Banbouk, a property developer in a family business in Lebanon, is excited about succeeding with his q-commerce model in UAE, the land of opportunities and where digital growth is the best in the region.

Q-Commerce – sometimes used interchangeably with ‘on-demand delivery’ and ‘e-grocery’ – is e-commerce in a new, faster form. It combines the merits of traditional e-commerce with innovations in last-mile delivery.

It is one of the fastest-growing businesses in the world. Driven by the changing consumer behavior dominated by last-minute shopping trends, the Q-Commerce market in the Middle East and North Africa (MENA) region is expected to grow from US$9 billion in 2020 to US$20 billion by 2024, according to Statista.com, a global market intelligence provider. Globally, the Q-Commerce market for food and grocery delivery is expected to grow to $72 billion by 2025, according to a report by Forbes magazine.

An analysis by the Dubai Chamber of Commerce and Industry revealed during the Gulfood Breakfast Briefing event at Gulfood 2021 that as per Euromonitor’s data, online sales within the UAE’s food and beverage market surged 255% year-over-year in 2020 to reach $412 million.

The analysis predicted the value of online food and beverage sales in the country to reach $619 million by 2025 and record a compound annual growth (CAGR) of 8.5% over the 2020-2025 period.

The latest estimates from Visa Middle East have forecasted the total MENA E-Commerce market size, including all categories, to be worth US$48.6 billion in 2022.

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What Abu Dhabi’s New rent freeze means for tenants and landlords

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Thousands of tenants across Abu Dhabi are set to benefit from a major housing relief measure after the emirate announced a temporary freeze on rental increases for residential, commercial and industrial properties.

The decision, which takes immediate effect, means landlords will no longer be able to increase rents when renewing existing tenancy contracts. The measure will remain in place until further notice, according to the Abu Dhabi Real Estate Centre (ADREC).

Under the new directive, all tenancy contract renewals will be processed with a zero per cent rent increase. In addition, any new lease signed for a previously rented property must be offered at the same rental value as the most recent tenancy contract, preventing landlords from raising prices between tenants.

The move marks a significant shift from existing regulations, which previously allowed annual rent increases of up to five per cent under specific conditions. The temporary freeze is expected to provide immediate relief for residents and businesses facing rising living and operating costs.

What it means for tenants

For tenants approaching lease renewal, the change offers greater financial certainty. Regardless of whether the property is residential, commercial or industrial, the rental value recorded in the previous contract will serve as the reference rate during the freeze period.

The decision is particularly notable given the strong growth seen in Abu Dhabi’s property market over recent years. Rental prices in several areas have recorded significant increases as demand for housing continued to rise alongside population growth and economic expansion.

Focus on market stability

The rent freeze comes as Abu Dhabi continues to strengthen transparency and regulation within its real estate sector. In recent years, the emirate introduced its official rental index and expanded digital property services through platforms such as Tawtheeq, helping both landlords and tenants access clearer market information.

Industry observers view the latest measure as part of broader efforts to support market stability while protecting residents during a period of regional uncertainty.

While authorities have not specified an end date for the temporary measure, ADREC confirmed that the freeze will remain in effect until further notice.

For many tenants across the capital, the announcement delivers a welcome pause in rental costs and greater predictability when planning household and business budgets in the months ahead.

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UAE fuel prices for June announced: Petrol edges closer to Dh4 a litre

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The UAE announced revised fuel prices for June 2026, with motorists set to pay significantly more for petrol while diesel costs decline compared to the previous month.

The latest adjustment is particularly notable as it marks the country’s first monthly fuel pricing update since formally leaving both OPEC and OPEC+ earlier this year.

Beginning June 1, Super 98 petrol will be priced at Dh3.95 per litre, up from Dh3.66 in May. Special 95 will rise to Dh3.83 per litre from Dh3.55, while E-Plus 91 will increase from Dh3.48 to Dh3.76 per litre.

In contrast, diesel users will benefit from a reduction, with prices falling from Dh4.69 per litre in May to Dh4.33 in June.

The latest increase extends a three-month upward trend in petrol prices, reflecting ongoing volatility in global energy markets and fluctuations in crude oil prices.

Impact on residents

For households across the UAE, fuel price movements remain a key economic indicator, influencing transportation costs, daily commuting expenses and overall household budgets. Rising petrol prices can have a noticeable impact on monthly spending, particularly for residents who rely heavily on private vehicles.

The June pricing announcement comes just weeks after the UAE officially ended its six-decade membership in OPEC and OPEC+, a move that took effect on May 1, 2026.

The revised prices will come into effect from June1, 2026.

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UAE waives Dh834 million in debt interest for low-income retirees

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In a major humanitarian initiative announced ahead of Eid Al Adha, the UAE has approved the cancellation of accumulated interest and profit charges on loans owed by low-income retirees across the country.

The financial relief package, launched under the directives of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and closely followed by Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, and Chairman of the Presidential Court, is being implemented by the Defaulted Debts Settlement Fund in partnership with several UAE banks. 

Valued at more than Dh834 million, the initiative is designed to ease financial pressures on 2,339 senior citizens while strengthening social stability and supporting family wellbeing across the country.

The initiative specifically targets Emirati retirees aged 50 and above who fall within limited-income categories.

Under the mechanism announced, participating banks will waive future interest and profit charges on outstanding loans while beneficiaries continue repaying only the original loan amount through flexible payment schedules.

Among the banks contributing to the initiative, Abu Dhabi Commercial Bank Group accounted for the largest share at Dh655 million, followed by First Abu Dhabi Bank with Dh150 million. Abu Dhabi Islamic Bank contributed Dh18.5 million, while Emirates NBD Group and Emirates Islamic Bank jointly provided Dh6.7 million.

Other participating institutions included Dubai Islamic Bank with Dh2.3 million, Commercial Bank of Dubai with Dh792,000, Sharjah Islamic Bank with Dh716,000 and the National Bank of Ras Al Khaimah with Dh566,000.

Officials confirmed that beneficiaries will be contacted directly by participating banks and financial institutions regarding the implementation process and revised repayment arrangements.

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