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SCRF: Grandma tales fame Sudha Murty looks at audiobook to connect with children

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Celebrated author, educator and philanthropist Sudha Murty left a packed hall of all age groups at the Sharjah Children’s Reading Festival (SCRF) captivated and craving for more just as her books do even at the age of 72.

Her session, titled ‘Tales of Grandma’, was the highlight of the day and the organisers even had to shut the doors midway into the session after the alleys also filled up with people standing. Many trooped in a little late because there were no clear directions on the agenda.

The love and affection from the children and parents alike, clamouring for pictures, blessings and signed autographs on her books, became so overbearing that the SCRF security had to called it off fearing a stampede on the dias.

Ms Murty, awarded India’s highest civilian honour Padma Bhushan last month, regaled the audience with tales as a grandmother would. Asked to choose a favourite among her published works, she said: “It is difficult to ask a mother to choose between her children, and my books are my children.” the author of 44 books (29 in English and 15 in Kannada) acknowledged that she now releases one book a year.

The Intellectual Hall at the Expo Centre was packed to the rafters. SCRF

To an interesting question about embracing technology through mediums such as podcasts to deliver her stories, Ms Murty gave a revealing confession. “I have always been comfortable just writing. Lately, I have been told that I need to look into new formats to share my stories. Podcasts are not for me. However, I recently requested my daughter to look into the possibility of audiobooks”.

Ms Murty’s advice to the young audience is to develop hobbies. “It can be anything, even one is fine if you pursue it in all earnest without letting your studies get affected. In fact, the hobby will help you focus on your studies, while also helping you become a better person.”

For the uninitiated, most of Ms Murty’s books are based on her real-life experiences, and hence “non-fiction to a large extent,” she said. Among her latest works has been a three-book set: Gopi Diaries. Citing the latest trilogy as an example, Ms Murty revealed that Gopi in the book is actually his dog. She also shared anecdotes of how the dog was initially unwanted, but ended up becoming “my son” within a year of entering the household.

Ms Murty is a philanthropist and wife of tech multinational Infosys head Narayan Murthy. Their daughter Akshata is married to British Prime Minister Rishi Sunak. Recently, a video of her casual chat about Sunak went viral.

House of Wisdom visit

The author then visited the House of Wisdom (HoW), Sharjah’s iconic cultural centre and futuristic library, where she was introduced to the emirate’s efforts to promote culture, knowledge and innovation amongst the younger generation in the UAE and beyond. She sifted through HoW’s exhaustive physical and digital archives and was briefed on the various programmes and initiatives led by HoW to stimulate imaginations and boost cross-cultural understanding and exchange.

As part of her tour through HoW’s world-class facilities, Ms Murty stopped at the Little Reader section, where she was briefed on the events and workshops that are designed exclusively for children in order to develop their skills in a variety of areas. She also reviewed the wide-ranging collection of children and young adult titles in English, Arabic and other languages.

Health

No tuition fees, just talent: New scholarship programme offers 100% tuition fee waiver

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In a major boost for aspiring medical students, especially those facing financial challenges, Aster DM Healthcare has launched a new scholarship programme offering 100% tuition fee waivers for MBBS, BSc Nursing, and BPharm courses. Designed to support 25 deserving students every year, the initiative opens doors to high-quality medical education at no cost, removing a key financial barrier for many talented individuals across India and the UAE

The Dr. Moopen’s Legacy Scholarship & Fellowships Programme, announced by Padma Shri Dr. Azad Moopen, Founder and Chairman of Aster DM Healthcare, is the first of its kind from a private medical college in Kerala, and promises to transform access to healthcare education in underserved regions.

“No capable student should have to give up on a dream of becoming a doctor, nurse, or pharmacist because they cannot afford it,” said Dr. Moopen. “This initiative is our commitment to changing that.”

Scholarship Details:

  • 5 MBBS students will be selected based entirely on academic merit, including NEET rankings.
  • 10 BSc Nursing and 10 BPharm students will be chosen based on a combination of academic performance and financial need.
  • The scholarship will cover 100% of tuition fees.
  • Over five years, 125 students are expected to benefit, with a financial commitment exceeding INR 3 crore annually.

Applications open on July 28, 2025, and detailed eligibility guidelines are available at www.dmscholarship.in.

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UAE tightens social media advertising rules with new Mu’lin permit

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The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

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UAE road upgrade: Dh750 million Emirates Road expansion to cut Dubai–Sharjah travel time by 45 per cent

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A major road upgrade is set to transform daily commutes between Dubai and the northern emirates, with the Ministry of Energy and Infrastructure announcing a Dh750 million expansion of Emirates Road, one of the UAE’s most vital federal highways.

The Emirates Road Enhancement Project, scheduled to begin in September, will widen a 25-km stretch between Al Badee Interchange in Sharjah and Umm Al Quwain from three to five lanes in each direction. The two-year project aims to reduce travel times by up to 45 per cent and alleviate congestion for motorists travelling between Dubai, Sharjah, Ajman, Umm Al Quwain, and Ras Al Khaimah.

According to the ministry, the expansion will increase the road’s vehicle capacity by 65 per cent, from 5,400 to 9,000 vehicles per hour in each direction, targeting one of the UAE’s most heavily congested corridors.

As part of the overhaul, six new directional bridges will be constructed at Interchange No. 7, covering a total length of 12.6km. These bridges alone are designed to handle up to 13,200 vehicles per hour. Additionally, the project will include 3.4km of new collector roads on both sides of Emirates Road, improving traffic flow and access to nearby areas.

Officials say the expansion will deliver a significant boost to the UAE’s transport infrastructure and support the country’s broader mobility goals.

“This upgrade will not only ease daily traffic bottlenecks but also improve road safety and connectivity across the northern emirates,” the ministry said in a statement.

Once complete, the enhanced Emirates Road is expected to offer smoother, faster, and safer travel for thousands of daily commuters.

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