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Sun Siyam marks 35 years with fresh identity and signature Maldivian experiences

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Sun Siyam Resorts has unveiled a milestone brand transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the (r)evolution introduces a powerful new statement, “The Home of the Maldivian Spirit”, reaffirming the group’s reputation as one of the most culturally authentic resort operators in the Maldives.

The rebrand unites five Maldivian resorts and the group’s Sri Lankan property under a single umbrella, The House of Siyam, while rolling out Signature Experiences and a refreshed loyalty programme, Siyam Rewards.

Three Distinct Resort Collections

To make it easier for guests and partners to navigate the portfolio, Sun Siyam Resorts has introduced three clear collections:

  • Luxury Collection:
    Island indulgence at its finest. Sun Siyam Iru Fushi leads this flagship tier with elevated experiences in a sun-soaked paradise.
  • Lifestyle Collection:
    Energetic and adventure-driven, perfect for families and groups. Sun Siyam Olhuveli and Siyam World offer vibrant entertainment and recreation.
  • Prive Collection:
    Secluded barefoot escapes. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah (Sri Lanka) provide privacy and personalised service for romantic, soulful getaways.

Signature Experiences with a Maldivian Soul

The transformation goes beyond design, adding immersive experiences that bring local heritage and creativity to every stay. Highlights include:

  • Maldivian Roots: Weekly culinary and cultural journeys celebrating island traditions.
  • Insta Villa: The Maldives’ first over-water photo studio for picture-perfect moments.
  • Sun Siyam Beach Club: A lively hub where laid-back afternoons turn into nights of music and dance.
  • Plant-based bliss, hidden treasure chests, moonlit cinemas and the ceremonial wow welcome, unique touches that create memorable stays.

Loyalty, Sustainability and Community

The group also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, optional carbon offsets, and rewards from the very first booking.

Every stay continues to support marine conservation and community initiatives through the Sun Siyam Care sustainability platform.

Leaders on the Milestone

Founder, Owner & Managing Director Ahmed Siyam Mohamed said: “When we founded Sun Siyam in 1990, our goal was to share the warmth of our islands and our people with the world. This transformation preserves that soul while creating space to innovate for the next generation of free-spirited travellers.”

CEO Deepak Booneady added: “This rebrand is about more than design — it’s about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy.”

A Modern Maldivian Identity

The new look ties together every touchpoint, from redesigned interiors to the refreshed website at sunsiyam.com, blending a vibrant Maldivian spirit with a contemporary edge.

Redesigned website

With a redesigned website now live at sunsiyam.com, the new brand identity unifies every touchpoint, from print and digital platforms to guest experiences on the islands. The result is a look and feel that is authentically Maldivian yet confidently modern.

To bring this transformation to life, Sun Siyam partnered with top industry experts:

  • JHAGGER&CO led the year-long project, starting with in-depth audience research and an internal reset of the group’s vision, purpose, and values.
  • Lee McNichol and Jose Rivero, Founders and Creative Directors of London-based StudioSixty7, reimagined interiors to reflect a refreshed, contemporary island aesthetic.
  • Maldives hospitality pioneer Dominik Ruhl guided the creation of new operational standards and Signature Experiences, embedding the brand’s spirit in daily service.

This collaborative effort, brought to life by Sun Siyam’s island operations team,  led by VP of Operations Abdulla Thamheed and supported by General Managers, Resort Managers, and the brand’s sales, marketing, and PR teams,  has produced a warm, vibrant design system that preserves Maldivian soul while embracing a fresh, modern edge.

Why This Matters for Travellers

  • Easier to choose the right island stay with clear Luxury, Lifestyle and Prive categories.
  • New Signature Experiences offer deeper cultural immersion and memorable activities.
  • Direct bookings now come with personalised rewards and benefits.
  • Commitment to sustainability and local heritage means travellers support conservation with every stay.

From one property to six resorts

Founded in 1990, Sun Siyam Resorts has grown from a single Maldivian property to six resorts across the Maldives and Sri Lanka, including the newest addition, Siyam World. The brand is anchored in The Home of the Maldivian Spirit, blending heartfelt island hospitality with innovative experiences and a commitment to sustainability.

For more information, visit sunsiyam.com or follow @sunsiyamresorts on social media.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Football superstar Erling Haaland invests in Norway Chess to launch global ‘Total Chess’ Championship Tour

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Soccer superstar Erling Haaland has announced a major investment in Norway Chess, backing the launch of a new global competition format, the Total Chess World Championship Tour.

The initiative, unveiled in Oslo, aims to transform chess into a more spectator-friendly and widely accessible sport. Haaland has partnered with Norwegian business leader Morten Borge to establish a new company, Chess Mates, which will become a significant stakeholder in Norway Chess.

Haaland said his investment reflects a strong belief in chess as both a mental discipline and a global spectator sport.

“Chess is an incredible game. It sharpens your mind, and there are clear similarities to football. You have to think quickly, trust your instincts, and think several moves ahead,” he said.

The newly announced Total Chess World Championship Tour is set to feature four tournaments annually across different cities, bringing together the world’s top players. The competition will crown an overall world champion based on combined performance in three formats: Fast Classic, Rapid, and Blitz.

The tour has been approved by the International Chess Federation for a minimum of 16 years, underscoring its long-term ambition and significance within the global chess calendar.

A pilot tournament is scheduled for autumn 2026, with the first full season expected in 2027. Each season will include four events and offer a minimum prize pool of $2.7 million.

Kjell Madland, CEO of Norway Chess and Total Chess, welcomed Haaland’s involvement, describing it as a major step forward for the sport.

He said Haaland’s global influence and appeal would help attract new audiences and elevate the profile of chess worldwide, adding that preparations are now in the final stages to secure host cities for the inaugural tour.

With millions of fans worldwide, Haaland’s move into chess investment signals a growing crossover between elite sport and strategic mind games, potentially reshaping how chess is consumed and followed globally.

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Dubai Police launches campaign to combat scams and protect residents

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Dubai Police has launched a wide-ranging initiative aimed at combating fraud and raising public awareness, in collaboration with more than 40 government, semi-government, and private sector organisations.

The campaign, led by the Criminal Investigation Department, focuses on educating residents about common scams, particularly those carried out by phone calls and online platforms to steal money or sensitive banking information.

Officials said the initiative is designed to improve public understanding of how fraud schemes operate and how to report them, targeting employees, families, and the broader community.

Authorities have strongly warned residents not to share personal or financial information with unknown callers, stressing that no legitimate government entity or financial institution would request such details over the phone.

They added that many scams are highly sophisticated and rely on a lack of awareness among victims.

Residents are encouraged to report suspected fraud through official channels, including the Dubai Police app, by calling 901, via the eCrime platform, or through the “Police Eye” service.

Authorities also advised individuals who believe they may have been targeted to immediately contact their bank to block any suspicious transactions before reporting the incident.

Saeed Al Hajri, Director of the General Department of Criminal Investigation, said the initiative reflects Dubai Police’s continued commitment to strengthening public awareness around fraud. He noted that the campaign aligns with the “Year of the Family,” reinforcing the importance of awareness as the first line of defence against financial crimes.


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UAE food supply secure, minister confirms during retail inspection

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Abdulla bin Touq Al Marri has reaffirmed that the UAE’s food supply remains stable and secure, backed by strong global trade partnerships and advanced logistics infrastructure.

Speaking during an inspection visit to a Lulu Hypermarket in Sharjah on Sunday, the minister emphasised that the country does not depend solely on domestic stockpiles. Instead, it leverages a wide international supplier network, ensuring access to alternative sources in case of global disruptions.

He highlighted that the UAE’s ports, transport systems, and storage facilities play a critical role in maintaining consistent supplies of essential goods across the country.

Officials noted that major retailers serve as a vital link between global supply chains and consumers, helping stabilise prices while ensuring shelves remain well stocked.

During the inspection, authorities reviewed a wide range of products, including fresh produce, meat, dairy, and other essentials. They reported sufficient supply levels and no signs of unusual or panic-driven demand.

Retailers confirmed they are continuing to coordinate with international suppliers, with thousands of tonnes of food imported in recent weeks to meet anticipated demand.

Authorities also pointed to ongoing promotions and discounts on staple items such as rice, cooking oil, and poultry, supported by strong inventory levels.

The Ministry of Economy said it is actively monitoring prices across hundreds of retail outlets through a real-time tracking system and has urged the public to report any suspected violations or unjustified price increases.


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