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UAE e-commerce market value zooms to over $5b in 2021

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The UAE e-commerce sector continued to show growth in 2021 based on the recent report launched by EZDubai, the fully dedicated e-commerce zone in Dubai South, in partnership with Euromonitor International, the world’s leading provider for global business intelligence, market analysis and consumer insights. Total e-commerce in the UAE, reached just over $5 billion in 2021 and is anticipated to surpass $8 billion by 2025.

According to the report’s findings, more consumers in the UAE made online purchases across all categories during 2021 compared to 2020, with an average 75 per cent of respondents typically purchasing online. The fastest-growing sectors by industry from 2021 – 2025 will be homewares & home furnishings, food & beverage, and media products.

Countries in the Middle East are in a strong position to enable further e-commerce development thanks to high GDP per capita and internet penetration. The UAE and Qatar are in the strongest position, with GDP per capita above $40,000 and internet penetration above 90 per cent. Both countries have successfully implemented fiber access in homes and have the highest active mobile-broadband subscriptions in the region.

E-commerce in the MENA region is fast catching up with global powerhouses, such as China, with many online retailers scaling up services during Covid-19; by 2021, the total market size was estimated at $31.7 billion. The expansion of e-commerce in the MENA region is mainly driven by strong internet penetration rates, high possession of digital devices, rising incomes, improving logistic advancements, and the increasing presence of global and recognized players that have brought variety and availability to local consumers amidst the pandemic.

While the MENA is mostly a cash-based economy, after the pandemic, consumers shifted quickly to adopt credit and debit cards, driven by increased trust and the improvement of company operations. According to the report, in the UAE, credit/debit cards are the preferred method of payment.

UAE consumers purchase from cross-border retailers to access a wider range of products or search for lower prices or higher quality products not offered locally. The UAE also has affordable shipping costs for consumers looking to purchase outside the region. The leading countries, which UAE consumers purchase from include the USA, India and China and are often related to apparel and footwear as well as beauty and personal care. Foreign e-commerce (UAE consumers purchasing outside of the country) is rising fast, from 23 per cent of total e-commerce sales in 2019 to 26 per cent in 2021; this is expected to rise to 32 per cent in 2025.

The MENA is an active region for attracting local and international investments in e-commerce. With the current pace of developments and growing consumer preference for online retail, the region will see e-commerce growth of over $18 billion in absolute value terms over 2021-2025 reaching over $49 billion in 2025.

Health

Free annual check-ups coming for Filipino workers under new health initiative

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Overseas Filipino Workers (OFWs) in the UAE and other parts of the world will soon receive free annual medical check-ups while working abroad, thanks to a new government-backed effort aimed at protecting their health and well-being.

The Department of Migrant Workers (DMW) announced yesterday that the initiative will be funded through its AKSYON Fund, a support mechanism designed to assist OFWs in urgent need. The plan was confirmed by Migrant Workers Secretary Hans Leo Cacdac during a Senate inquiry earlier that day, where concerns over irregular and costly medical exams were raised.

“We will fund follow-through medical check-ups for our OFWs through the AKSYON Fund to ensure their health and welfare while they are abroad and before they return home,” Cacdac told the committee.

The AKSYON Fund (short for Agarang Kalinga at Saklolo para sa mga OFWs na Nangangailangan) will cover routine health monitoring not only during an OFW’s deployment but also ahead of their repatriation.

A Response to Medical Irregularities

The move came after Senator Raffy Tulfo raised red flags about questionable practices in pre-employment medical exams, including reports of overcharging and lack of transparency by some clinics.

Tulfo specifically mentioned SuperCare Medical Services, Inc. (SMSI), a maritime clinic reportedly billing OFWs between Dh79 (PHP1,200) to Dh86 (PHP1,300 ) for initial and repeat tests without sufficient explanation. He urged the DMW to formalise a partnership with the Department of Health (DOH) through a memorandum of agreement (MOA), ensuring that all clinics conducting OFW medical clearances are properly regulated.

“Medical clinics must coordinate with and be accredited by the DOH to prevent exploitation and ensure proper care,” Tulfo said.

Ensuring Accountability

In response, Secretary Cacdac clarified that private recruitment agencies (PRAs) are currently responsible for pre-employment medical exams. However, the DMW maintains the authority to investigate and take action against any agency involved in malpractice.

A Healthier Future for OFWs

This initiative is a significant step forward in safeguarding the health of Filipino workers abroad, especially amid rising living costs and the often-overlooked burden of out-of-pocket medical expenses.

(Source: PNA)

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Crime

UAE: Up to Dh2 million for social media violations under new media rules

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Individuals promoting content or advertising on social media in the UAE will soon need to follow stricter rules under a new comprehensive regulatory system introduced by the UAE Media Council.

The new framework, announced this week, is designed to build public trust, protect viewers, especially children and adolescents, and raise the quality of online media content. It also outlines heavy penalties for violations, with fines reaching up to Dh1 million for first-time offences and up to Dh2 million for repeat breaches. In serious cases, violators could face temporary or permanent shutdowns, along with permit revocations.

“The new system transforms the way the media sector is regulated and developed,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. 

“It combines updated legislation, comprehensive services, and forward-looking policies to support sustainable growth.”

Fee exemptions and local support

To encourage creativity and responsible content creation, the council announced a three-year exemption from permit fees for individuals and influencers who promote content online. This is part of a broader move to support Emirati talent and creative industries, with similar exemptions offered to local media services, producers, and writers whose work promotes national identity.

The initiative builds on last year’s Media Regulation Law and its Executive Regulation, and aims to stimulate growth in the sector while maintaining strong ethical and professional standards.

New age-rating and licensing systems

A key feature of the new regulations includes a media age-rating system, ensuring that content shared online is appropriate for different age groups, especially young viewers.

The council is also developing a new licensing policy for digital news platforms, with a focus on enhancing credibility and journalistic standards. The goal is to create a balanced legal environment that supports responsible reporting while safeguarding freedom of expression.

The updated system also outlines resolutions related to media service fees, violations, and administrative penalties, offering clearer guidelines for all stakeholders in the media landscape.

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Save 35% on Abu Dhabi traffic fines with ‘Pay Early, Gain Surely’ campaign

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Motorists in Abu Dhabi can now save up to 35% on traffic fines, thanks to the ongoing ‘Pay Early, Gain Surely’ initiative by Abu Dhabi Police.

Under the scheme:

  • A 35% discount is available if fines are paid within 60 days of the violation.
  • A 25% discount applies if payment is made after 60 days but within one year.
  • Serious traffic offences, such as reckless driving or dangerous overtaking, are not eligible for any discount.

Interest-free instalments 

Beyond discounts, motorists also have the option to pay fines in interest-free instalments over 12 months through select partner banks. To access this, users must apply for the plan within two weeks of making a payment.

Up until now, several motorists have benefited from the “Pay Early, Gain Surely” initiative.

The campaign is part of wider efforts by the Traffic and Security Patrols Directorate, in collaboration with the Community Police Department, to improve road safety, promote timely fine settlement, and enhance public awareness. 

Awareness drive

Workshops, community events, and social media videos form part of the awareness drive, alongside informative brochures distributed on the roads.

Officials say the goal is not only to make fine payments easier but also to promote positivity and reduce financial strain on motorists through flexible, user-friendly services.

Fines can be paid through digital platforms such as the Tamm Smart App, making it easier for residents to stay up to date and avoid penalties for delayed payment.

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