At a time when digital platforms are shaping opinions and cultures at lightning speed, the UAE is drawing a clear line, one that embraces modern innovation while staying rooted in national identity and values.
This vision was at the heart of conversations at the Arab Media Forum in Kuwait, where the UAE was honoured as the Guest of Honour. Among the key voices was Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, who shared the country’s latest efforts to build a future-ready media environment.
“Our goal is to create a responsible, competitive media landscape that reflects who we are as a nation, while staying in step with global trends,” said Al Shehhi in a statement.
At the core of this effort is a comprehensive legislative roadmap that includes a new media law, executive regulations, and more policies on the way. But these are not just about control—they’re about empowerment. Designed to attract local and international investment, these measures also support content that is ethical, high-quality, and aligned with the UAE’s cultural values.
For the UAE, media is more than just news or entertainment—it’s a strategic sector with global potential.
Supporting Talent in a Fast-Changing World
Beyond laws and policies, the UAE is also investing in its people, especially its youth. With technology evolving rapidly, Al Shehhi stressed the importance of preparing the next generation of Emirati media professionals to meet new demands.
One major initiative is the Media Apprenticeship Programme, launched under the Nafis programme in partnership with the Emirati Talent Competitiveness Council. This hands-on training targets recent graduates, university students, and working professionals looking to upgrade their skills in a media world increasingly powered by artificial intelligence, virtual reality, and advanced digital tools.
“The future of our media industry lies in the hands of our young people,” said Al Shehhi. “We’re equipping them not just with tools, but with a mindset that balances creativity, responsibility, and innovation.”
Setting Standards for a Digital World
The UAE Media Council has also rolled out new content guidelines to ensure media, both traditional and digital, meet quality and ethical standards. These cover everything from protecting individual rights to ensuring age-appropriate content, acting as a moral compass in a digital landscape that often lacks clear boundaries.
