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Brosid Sports celebrates 15-year Legacy on partnering with Legends Intercontinental League T20 Tournament

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With the advent of the Legends Intercontinental T20 Leagues first season, Brosid Sports is celebrating fifteen years of its illustrious history in sports management. Established in 2008 Brosid Sports Private Limited (BSPL) has become a prominent entity recognized for its skillful development and marketing of multiple international sporting properties all thanks to the unwavering vision of Siddharth Bhambri.

Brosid Sports has established itself as a leading producer and distributor of sports content on numerous international platforms thanks to its skillful management of high-profile events and meticulous handling of media rights. Sports fans have enjoyed the excitement of athletic prowess on a variety of exciting venues provided by Brosid Sports ranging from the grandiose innovative competition represented by the Bareilly Premier League, Brosid Super Nova (Women’s), Master class India, Brosid T-20 bash and Republic Golf cup. This range of services highlights the company’s dedication to creating a dynamic environment where athletes have displayed their abilities and spectators enjoyed the thrill of athletic events.

With the formation of the Legends Intercontinental T20 League Brosid Sports takes a leading role in the development of international sporting properties not just as a partner but also as a driving force behind popularizing the event for America’s cricketing fan base.

“We at Brosid Sports have been on the remarkable path of developing original sporting connects” says founder Saurabh Bhambri filling us in on this momentous occasion with pride and excitement. “With our body of work we are in a unique position to cultivate relationship with American sport fans and give them an unrivalled experience of the Legends Intercontinental T20 because of our unwavering commitment and vision.”

Echoing the same sentiment of Saurabh’s, director Rahul Hooda shares, “We are honored to create an empowering legacy for Legends Intercontinental League and that too in its inaugural season. We are simply in a great position to recognize the special requirements of our American fans and provide them with an amazing tournament featuring all of these incredible global cricketing icons.”

Specialized in football, cricket and golf Brosid Sports has successfully organized and carried out a number of high-profile events all of which were painstakingly planned.

Dedicated sports fan Siddharth Bhambri passed away in 2007 and his memory lives on in the company’s mission and core values which inspired the founding of Brosid Sports. Brosid in the memory of late Siddharth Bhambri is an affectionate homage that combines the terms (Sid) from Siddharth and (Bro) from brother signifying the unbreakable tie and dedication to preserve his legacy. In the last fifteen years Brosid Sports has led the way in sports administration planning a variety of occasions that honor athleticism cooperation and the excitement of competition.

Also, the inaugural edition of the Legends Intercontinental T-20 League is scheduled to take place from August 15 to August 29, 2024 with big stars in attendance featuring Cricketing legends Brett Lee, TM Dilshan, Parthiv Patel and Graeme Swann. The Indo Kings, Asian Avengers, Euro Rangers, American Mavericks, Trans-Tasman Titans, African Lions and Caribbean Vikings are the franchise teams that will compete for the inaugural title.

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T20 World Cup 2026: STARTRADER named official partner of UAE national cricket team 

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The UAE Men’s National Cricket Team is heading into the ICC Men’s T20 World Cup 2026 with a major boost, as STARTRADER has been announced as its Official Partner for the global tournament.

The renewed partnership means STARTRADER’s branding will feature on the official UAE team jerseys throughout the World Cup, which kicks off on February 7, 2026, across India and Sri Lanka.

The agreement was signed in Dubai on Wednesday, January 14, in the presence of senior officials from both organisations, including Emirates Cricket Board COO Subhan Ahmad, ECB Board Member Zayed Abbas, STARTRADER CEO Peter Karsten, and UAE Men’s Captain Muhammad Waseem.

STARTRADER CEO Peter Karsten said the collaboration builds on the company’s earlier sponsorship of the UAE team during the Asia Cup, but with an even stronger commitment this time around.

“We know that cricket has a way of reminding us what commitment, trust and growth can achieve,” Karsten said.

“Continuing this partnership reflects our belief in long-term support for communities and in the human spirit driving both the game and the markets.”

He added that the partnership mirrors STARTRADER’s core values, where trust in strategy and teamwork plays a vital role in achieving sustainable growth, whether on the pitch or in global markets.

STARTRADER is regulated by five international authorities, including the SCA, ASIC, FSCA, FSA and FSC, reinforcing its focus on transparency, trust and long-term growth for its clients.

Emirates Cricket Board COO Subhan Ahmad welcomed the renewed partnership, describing it as a relationship that goes beyond sport.

“We are delighted to welcome STARTRADER as our Official Partner for the ICC Men’s T20 World Cup 2026,” he said. 

“This partnership reflects shared values of discipline, focus and resilience, and aligns perfectly with our vision as the UAE team continues to perform on the world stage.”


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Dubai named permanent opening city for new global beach volleyball series

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Dubai is about to serve up something big on the global sports stage. The Federation Internationale de Volleyball (FIVB) has announced Dubai as the permanent opening destination of its brand-new international championship, the Beach World Series, which will launch for the first time in November 2026.

The announcement was made during the World Sports Summit, following the signing of a five-year strategic partnership between the Dubai Sports Council and FIVB, a move that further cements Dubai’s reputation as a leading host of major global sporting events.

A new model for global sport

Under the agreement, Dubai will become the first city in the world to host a permanent opening stop of the Beach World Series, setting a new benchmark for global championships that combine elite competition with entertainment, culture, and fan engagement.

The series introduces an innovative format that blends high-level beach volleyball with music, interactive experiences, and a vibrant beach atmosphere, offering something beyond traditional sporting events.

The Memorandum of Understanding was signed in the presence of senior officials from the Dubai Sports Council, with signatures from Guido Betti, Chief Business Officer of Volleyball World, and Eisa Sharif, Director of the Sports Events Department at the Dubai Sports Council.

Ten global destinations

The Beach World Series will span 10 international destinations, each bringing its own identity and local flavour to the competition. Dubai’s role as the opening city positions it at the heart of this global journey, showcasing beach volleyball as both an elite sport and a shared cultural experience.

Additional host cities are expected to be announced in the coming months as the Beach World Series expands across globally recognised sports and entertainment hubs.


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Trophies, belts and cash prizes: Inside the ILT20 Season 4 grand finale

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Fireworks, flair and firsts, DP World ILT20 Season 4 delivered a finale to remember as the Desert Vipers lifted their maiden title, crushing MI Emirates by 46 runs at a packed Dubai International Stadium.

While the trophy glittered, the spotlight also shone brightly on the league’s iconic signature belts, with star performances keeping fans guessing right up to the final ball.

Leading the charge was Desert Vipers captain Sam Curran, who produced a season for the ages, sweeping both the Red Belt (Most Valuable Player) and the Green Belt (Best Batter). Calm under pressure and devastating with the bat, Curran’s unbeaten 74 in the final sealed the Vipers’ historic triumph and underlined his status as the league’s standout performer.

The Vipers walked away not just with silverware but a $700,000 winners’ purse and the Black Belt, while runners-up MI Emirates earned $300,000 for another strong campaign.

Red Belt: Sam Curran (Desert Vipers)

Curran piled up 397 runs, while snapping seven wickets, taking 10 catches and finishing with a tournament-high 691 points. It was dominance, delivered with leadership.

Green Belt: Sam Curran (Desert Vipers)

With 397 runs at a strike rate of 135, Curran topped the batting charts, smashing 17 sixes and proving clutch when it mattered most.

White Belt: Waqar Salamkheil (Dubai Capitals)

Spin wizard Waqar Salamkheil claimed the bowling honours with 18 wickets at an economy of 7.66, earning his second White Belt in ILT20 history.

Blue Belt: Muhammad Waseem (MI Emirates)

UAE stalwart Muhammad Waseem continued his incredible run, securing the Blue Belt for a fourth straight season after scoring 370 runs at a strike rate of 132.

With unforgettable moments, top performances, and a champion crowned, DP World ILT20 Season 4 once again proved why it’s one of the most exciting T20 leagues in the world of cricket.

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