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African cricket signs landmark broadcast deal with Indian firm

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Dubai: Mumbai-based Corcom Media Ventures (CMV) is hoping to make over USD 50 million in the next five years through its multi-million-dollar deal with Africa Cricket Association (ACA).

The 10-year deal to promote cricket in Africa allows CMV to organize, host, produce, distribute and monetise upcoming tournaments in Africa, including the popular Africa T20 Cup, African Premier League T20 and Women’s Africa Cup T20.

The global sports management company, with offices in Dubai and Johannesburg too, is unable to reveal the exact depth of the agreement due to a non-disclosure clause, but expressed confidence in making good on the investments through just sponsorship and media rights.

“We are pleased to welcome Corcom Media Ventures as a long-term strategic partner of ACA,” Cassim Suliman, CEO of Africa Cricket Association, said in a press release. “They will deliver multiple events across men’s and women’s formats to support the long-term growth of cricket in Africa,” he explained.

Corcom has already hosted the first edition of the Africa Cup T20 in September 2022 in Benoni (South Africa). It saw eight associate African national teams (Kenya, Ghana, Cameroon, Uganda, Malawi, Tanzania, Botswana and Mozambique) battle for honours.

The tournament was broadcast live in 157 countries and territories, with SuperSports (South & Sub Saharan Africa), Sony Sports Network (Indian sub-continent), Dubai Sports (MENA & Europe), Premier Sports now Viaplay Sports (UK & Ireland), Willow TV (USA and Canada), Yupp TV (Australia, New Zealand, Malaysia & Singapore), Flow Sports (Caribbean).

“This is an important milestone for us. We are pleased with this partnership and are confident of giving cricket a huge boost in Africa and budding players the platform to showcase their talent to the world,” promised Nirala Singh, Co-Founder of Corcom Media.

“Corcom has been designing and delivering global sporting events for several years now, including multiple national and international leagues, large-scale sponsorships and activation programs,” added Vivek Tiwari, Co-Founder of Corcom Media.

Journalist for 25 years with leading publications in India and UAE such as The National, Mumbai Mirror, DNA, Indian Express and former Sports Editor of eIndia.com. Now managing editor of Headline.ae, part of MEMc (https://www.memc.co)

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Dubai Welcomes Kabaddi with a Spectacular Exhibition Match

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The Real Kabaddi League (RKL), known for redefining grassroots sports in India, is set to captivate the Gulf region with an exhilarating Kabaddi exhibition match at Al Ahli Sports Club, Dubai, at 6 PM onwards. This highly anticipated event will feature two specially created dummy teams—Indian Warriors and Gulf Gladiators, showcasing raw and emerging talent on an international platform.

Supported by the Dubai Sports Council, the event symbolizes a monumental step in introducing the traditional Indian sport to a global audience, particularly the Gulf region. With a blend of sportsmanship, entertainment, and education, this evening is poised to leave an indelible mark on the world of Kabaddi.

The evening kicks off with a breathtaking Arabic Emirati performance, setting the stage for an unforgettable cultural exchange.
A high-energy dance performance post-match (by Zara Khan) will close the event on a vibrant note.

Bollywood legend Suniel Shetty and Indian Wrestler Sangram Singh will lend their star presence, elevating the event’s appeal.

To familiarize Gulf audiences with Kabaddi, RKL has developed animated explainer videos that simplify the sport’s rules in an engaging format, ensuring everyone in attendance can fully immerse themselves in the action.

True to its mission, RKL will showcase young and raw Kabaddi players, making this match a gateway for unexplored talent to shine on a global stage.

Lavish Choudhary, Co-Founder in RKL, emphasized: “The aim behind RKL is always to promote young, raw, and rural unexplored talent and give them a stage to shine.”

Shubham Choudhary, Founder of RKL, added: “This exhibition match serves as the base ground for the Kabaddi sport to enter Gulf countries, and I believe people are going to love it.”

The match will be broadcast live on the Real Kabaddi League’s YouTube channel, enabling fans worldwide to experience the unmissable action. The event is open to all sports enthusiasts, welcoming everyone intrigued by Kabaddi’s dynamic energy and team spirit.

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Saudi Arabia to Host 2034 FIFA Men’s World Cup; 2030 edition to span three continents

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World soccer’s governing body, FIFA, has confirmed that Saudi Arabia will host the men’s FIFA World Cup in 2034, while the 2030 tournament will be held in Spain, Portugal, and Morocco, with special celebratory matches in three South American countries. The announcement was made on Wednesday by FIFA President Gianni Infantino following an extraordinary virtual Congress.

Both tournaments were awarded through uncontested bids and confirmed by acclamation. “We are bringing football to more countries, and the number of teams has not diluted the quality. It has actually enhanced opportunities,” said Infantino, highlighting the expanded global reach of the tournament.

The 2030 World Cup will be a landmark event, taking place across six nations and three continents. Morocco, Spain, and Portugal will serve as the primary hosts, while Uruguay, Argentina, and Paraguay will hold celebratory matches to mark the centenary of the inaugural World Cup, hosted by Uruguay in 1930.

While Argentina and Spain have previously hosted the tournament, Uruguay will host again for the first time in a century. Portugal, Paraguay, and Morocco will join the World Cup’s history as first-time host nations.

In 2034, Saudi Arabia will become the second Middle Eastern nation to host the FIFA World Cup, following Qatar’s 2022 edition. This milestone further cements the region’s growing influence in the world of football.

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Ring in the New Year on Dubai’s waters: Abra, Taxi & Ferry with Atlantis views

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As Dubai residents and tourists gear up to celebrate New Year, they can ring in 2025 with celebrations in the waters of the emirate.

The Roads and Transport Authority in Dubai has announced special offers and exclusive services during the New Year’s Eve, December 31, 2024, on marine transport means including the Dubai Ferry, the Abra, and the Water Taxi.

Passengers can enjoy views of the Burj Khalifa, Bluewaters, Atlantis, Burj Al Arab and Jumeirah Beach Towers. Residents can cruise into 2025 aboard the Dubai Ferry, Water Taxi, and Abra, with the backdrop of the Dubai coastline, adorned with hotels, heritage areas and landmarks such as The World Islands.

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