Mosaic, an integrated marketing agency, was officially launched in Dubai recently promising a new, more intentional approach to business growth for companies in the UAE. Led by Agency Director Shubhang Bhattacharya and Head of Digital Prasanna Venkat, Mosaic aims to buck a common market trend: businesses that start strong but struggle to scale.

Bhattacharya and Venkat have spent the last decade in the business setup space in Dubai, launching campaigns that helped countless businesses start. This experience has given them a clear vision for Mosaic. 

“So many businesses, no matter how long they’ve been around, try to handle marketing on their own and miss out on huge opportunities,” says Bhattacharya. “Making the right decisions at the right time is a make-or-break moment for any business. We give businesses the expertise to make marketing a cornerstone of their success, not just an afterthought.”

Mosaic’s philosophy centres on making “better decisions” rather than simply chasing bigger budgets. “We’ve seen too many businesses struggle with direction,” adds Venkat. “At Mosaic, our starting point is always the same: what actually creates value for the client, and how do we get there without overcomplicating it?”

Mosaic isn’t waiting around to make an impact. Since its soft launch in February 2025, the agency has already delivered serious results. That includes the “Employee to Entrepreneur” campaign, which pulled in over 23 million impressions, and the launch of the UAE’s first-ever mobile business setup initiative, the “Startup Wagon.” The team also proved its ability to tap into the culture with a simple, silly reel on the Coldplay concert trend that went on to get over 14 million views on Instagram.

The name “Mosaic” is a core tenet of the agency’s operational philosophy. It represents how the team works: bringing distinct, diverse perspectives together to create a result that is greater than the sum of its parts. 

AKCEL GP Academy today, announced a dynamic line-up of rising stars to compete in the 2025/26 Rotax Max and IAME UAE Karting Championships as part of their inaugural season. The line-up features Atiqa Asif Mir, Rivaan Dev Preetham, Rehan Khan Rasheed, Ridhaan A, Krishay Gutte, and Jagrat Detroja from India, Brando Londono from Canada and Linas Volungevicius from Lithuania.

The AKCEL GP Academy, based at the iconic YAS Marina Circuit, goes beyond racing with 360° driver development; covering technical training, fitness, mental conditioning in partnership with Wishtok for performance and wellness coaching, and career planning, offering a clear, professional roadmap to Formula racing and beyond. The Academy’s state-of-the-art garage experience centre and race-prep facilities are a testament to their vision to become the most advanced, structured, and internationally recognized karting academy in the region, nurturing future racing champions from grassroots.

AKCEL GP Academy is a part of the rapid emergence of UAE as one of the world’s most exciting motorsport destinations, with globally renowned circuits such as Yas Marina in Abu Dhabi and Dubai Autodrome, and by hosting the prestigious Formula 1 Abu Dhabi Grand Prix. In 2024, the country’s sports event market generated more than Dh22.8 million in revenue and is projected to surpass Dh44 million by 2030, reflecting an annual growth rate of 11.8 percent. With the global motorsport industry valued at Dh34.9 billion, the UAE’s growing investment in racing innovation and talent development makes the launch of AKCEL GP Academy especially timely and impactful.

Leading the charge, Atiqa Mir has already made history as the first Indian to secure a top-10 finish at the Rotax Euro Trophy. Rivaan Dev Preetham, a two-time national champion, became India’s first race winner at the FIA Motorsport Games, finishing World No. 8 in 2024. Jagrat Detroja also made headlines in Valencia, taking pole position and finishing 5th overall. The next wave of Indian talent includes Rehan Khan Rasheed, holder of fastest laps across all three FMSCI-homologated tracks in Micro Max, and 11-year-old Ridhaan A, who broke into the National Karting Championship top-six on debut. Krishay Gutte adds further promise with consistent performances across Asia and the UAE.

On the international front, Brando Londono, Canada’s most-followed young racer, brings FIA European Karting Championship experience and is preparing his step up to Formula 4. Linas Volungevicius, a front-runner in the Rotax Latvia and Lithuania Championships, impressed with a top-10 finish at the FIA Motorsport Games. Together, these eight drivers form a fearless and ambitious squad set to light up the UAE karting circuit.

“We are thrilled to begin the first season of AKCEL GP Karting Academy, a platform that celebrates talent, passion, and perseverance. More than just racing, AKCEL GP Academy builds future champions and offers young drivers a world-class pathway here in the UAE and beyond. This inaugural season brings together talent from across the globe, proving that motorsport knows no borders. To every young driver: this is just the start of your journey. With hard work and belief, the track ahead has no limits,” declared Amit Kaushal, Chairman, AKCEL Group.

Looking ahead, AKCEL GP Academy plans to expand into European championships by 2027, creating a seamless pathway into the FIA Pyramid from FIA F4, FIA FREC, FIA F3 and FIA F2. Combining world-class infrastructure with a structured career plan, the Academy positions itself as more than a team, it is a talent factory and a gateway to professional motorsport.

Ordering food online in Dubai is about to get fairer and more transparent. With millions of meals delivered every month, the Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT) has rolled out new regulations for food delivery platforms to ensure clearer pricing, fair contracts, and stronger consumer rights.

The framework, issued under Circular No. 2 of 2025 and aligned with Dubai Law No. 5 of 2023, sets standards for how apps, restaurants, and customers interact in a booming industry that has become central to city life.

What the new rules mean

Fair contracts – Restaurants get 30 days’ notice before rule changes.

Transparent fees – Commissions & charges must be clearly itemised.

Data access – Restaurants can view order history, sales reports.

No bias – Apps can’t unfairly promote their own services.

Clear liability – Restaurants aren’t blamed for app or driver failures.

No hidden costs – Subscription perks (like “free delivery”) can’t be pushed onto restaurants.

No exclusivity deals – Platforms can’t force restaurants into unfair contracts.

Why it matters

The changes are designed to level the playing field, especially for small and independent restaurants, while also strengthening consumer confidence in delivery apps.

For residents, this means more clarity on fees and fairer practices behind the apps they rely on daily. For restaurants, it promises greater protection, transparency, and freedom in an increasingly competitive market.