Dubai-based French music producer Stéphane Boukris and Universal Music MENA – a division of Universal Music Group (UMG), the world leader in music-based entertainment – today announced the launch of “Once Upon A Time in Dubai”, a pioneering musical that is set to captivate audiences starting in December 2025. Supported by key partners ALL, Accor’s award-winning loyalty programme and McDonald’s UAE, this first-of-its-kind production marks a historic moment in Dubai’s entertainment landscape – the first time a musical of this scale has been mounted in the region.

“This is more than just a musical—it’s a celebration of Dubai’s incredible energy and global status. We are bringing together a world-class team and creating something truly unique that blends music, storytelling, and the spirit of this extraordinary city. We can’t wait to share this experience with audiences here and around the world. Something never seen before – one that’s exclusively made in Dubai, by the people of Dubai, for the rest of the world,” said Boukris, the man behind Robin Hood musical that’s sold over 1 million tickets across Europe so far. “This is the first time a musical of this magnitude has been planned in the region, and we’re certain this will go a long way in reshaping Dubai’s cultural landscape.”

“Once Upon A Time in Dubai” is expected to be performed in front of at least 150,000 spectators in Dubai before embarking on an international tour and an exciting screen adaptation, making it Dubai’s first truly global production of a scale and vision never before conceived in the region.

A Stellar Creative Team

The musical score is composed by Nazim Khaled, a leading European composer for singers like Kendji Girac, renowned for crafting hits that resonate globally and have garnered over 4 billion views globally. The music for “Once Upon A Time in Dubai” is a unique blend of chart-topping songs and evocative compositions that drive the narrative forward. Ahead of the musical’s release, fans can expect a debut single and a music video , offering a taste of the musical magic to come.

The director of the show is Johan Nus, well-known in the Middle-East for his work on Arabs Got Talent or The Masked Singer, and as executive producer, Gilles Papain, who has worked on shows like Celine in Las Vegas, Disney World of Colors in California, and Christian Louboutin’s show at the Crazy Horse in Paris.

An Unforgettable Story

Set in the heart of Dubai, the show tells the story of Will, a young artist who moves from London to Dubai to reunite with his partner, Sophia, and pursue his dream of producing a musical extravaganza. The narrative weaves together themes of love, ambition, and the vibrant culture of Dubai, promising an unforgettable journey for audiences.

Casting Announcement: Open Call for Talent

At a glittering event in Dubai, the production team also announced the launch of an open casting call for seven singers and 20 dancers of all nationalities to bring the musical’s dynamic characters to life.  “This is a rare opportunity for performers from all backgrounds to be part of something truly special. We’re not just looking for talent; we’re looking for passion and diversity to help us bring this vibrant story to life. Dubai is a city of dreams for all of us, and this production is a reflection of that thought process. We’re excited to showcase the incredible energy and creativity that this region has to offer,” added Boukris. “This groundbreaking musical will not just be a show but a celebration of Dubai’s status as a global hub for culture and innovation.”

Present at the event, Mark Flower, Vice President Commercial Market Strategy, Middle East, Africa and Turkiye at Accor said:  “ This is a fantastic partnership between ALL, the award-winning booking platform and loyalty programme by Accor and Once Upon a Time and Universal Music through a truly immersive musical experience. This collaboration embodies our vision of augmented hospitality by bringing together travel, culture, and entertainment.”   He continued: “ For Once Upon a Time, it offers access and visibility to members of ALL and exposure at over 84 properties in the United Arab Emirates across Accor’s portfolio of participating brands including Raffles, Fairmont, Ennismore’s SLS, Sofitel, Swissotel, Mövenpick, Pullman, Mercure, Ibis and more. For Members of ALL, it unlocks a world of Limitless Experiences through VIP tickets, meet-and-greets, and exclusive behind-the-scenes access, creating unforgettable money-can’t-buy experiences. Together, we are fostering innovation and inspiring new ways of connecting people and cultures all around the world.”

Recording for the album is expected to be completed by the fourth quarter of 2024 with release of the first single scheduled by year’s end. 

Dubai is known for its multicultural spirit and vibrant festivities. Especially for the Indian community, it’s truly a home away from home as there are so many elements that bring the flavour and essence of India in Dubai. The celebrations of Diwali definitely top the list with the government going all out to ensure the city lights up with fun and festivities during this period!

This year, the Festival of Lights, a celebration organised by Dubai Festivals and Retail Establishment (DFRE), a part of Dubai Economy and Tourism, in collaboration with the Consulate General of India, promises a spectacular celebration with a plethora of events for residents and tourists alike.

Here’s What You Can Look Forward To:

1. Spectacular Fireworks Displays

Diwali wouldn’t be complete without fireworks, and this year, Dubai is set to outdo itself. The sky will light up at:

•  Al Seef on October 25 at 9:00 PM

•  Global Village on October 25-26 and November 1-2

These mesmerising displays will mark the beginning of the festivities and offer families and friends the perfect excuse to come together under the night sky.

2. Noor – Festival of Lights at Al Seef

This one is not to be missed. Noor – Festival of Lights, taking place at Al Seef from October 25-27 is a cultural extravaganza, produced by TeamWork Arts and it will feature:

•  Artistic expressions and stunning light displays

•  Theatre shows, poetry recitations, and puppet processions

•  Live musical performances and stand-up comedy acts

•  Indian delicacies and vibrant outdoor markets

Visitors can wander through Al Seef’s traditional souk and 1.8-kilometre promenade, beautifully decorated for the season.

3. Romesh Ranganathan’s Stand-Up Show

Comedy fans are in for a treat with the return of UK comedian Romesh Ranganathan to Dubai. Known for his witty observational humour, Romesh will perform a brand-new show at the Coca-Cola Arena on October 25, offering a night of laughter and entertainment.

4. The Unforgettables – A Tribute to Jagjit Singh

Music lovers can indulge in a soulful experience with The Unforgettables, a tribute to the late Indian music legend Jagjit Singh. Hosted at the Sheikh Rashid Auditorium on October 26, the concert features Tauseef Akhtar, a disciple of Singh, who will perform some of the maestro’s greatest hits.

5. Deepavali Utsav 2024

Scheduled for October 26 at the Etisalat Academy, this event offers an evening filled with traditional Indian games, folk dances from across India, and a lively funfair. Visitors can also savour a wide array of Indian delicacies from various food stalls, creating a rich festive atmosphere for families.

6. Meera: Echoes of Love

Combining dance, theatre, and music, this captivating performance on October 26 at Dubai British School, Jumeirah Park, will celebrate the strength of women and the timeless theme of love and devotion. Featuring 70 local artists, Meera: Echoes of Love promises to be an emotional and visually stunning event.

7. Shopping Extravaganza and Gold Offers

Diwali is synonymous with shopping, and Dubai’s retail scene is pulling out all the stops. From glittering gold offers to incredible retail promotions, shoppers are in for a treat with:

•  Up to 50% off on jewellery and free gold coins with purchases at select stores like Damas

•  The chance to win AED 150,000 in gift vouchers with Dubai Jewellery Group

•  Lulu Hypermarket offering discounts on Diwali essentials, ethnic wear, and home décor items, along with a special Diwali Mela featuring Tamil film stars and festive events from October 24 to November 2

Major malls, including City Centre Deira and BurJuman Mall, will also be running special promotions where shoppers can win prizes such as half a kilo of gold and glittering home makeovers.

8. Diwali Markets at Global Village

From October 28 to November 3, Global Village will host a vibrant Diwali market at the Indian Pavilion, featuring traditional Rangoli art, live performances, and plenty of shopping opportunities. The market will also spotlight India’s finest street food, making it a foodie’s paradise.

9. Foodie Delights

Diwali in Dubai wouldn’t be complete without indulging in authentic Indian flavours. Restaurants across the city will be serving up exclusive Diwali menus, including:

• Punjab Grill, a Michelin Guide Select restaurant, offering a festive menu from October 25 to November 7

• Chutney’s at Movenpick Hotel, Bur Dubai, hosting a Diwali set menu from October 31 to November 3, complete with a rangoli competition and live entertainment

• iZ at Grand Hyatt Dubai, serving a three-course Diwali set menu from October 31 to November 2

A Festival for Everyone

With its diverse programming, Dubai’s Diwali 2024 aims to cater to all ages and interests, making it a festival for everyone. Whether it’s the thrill of fireworks, the joy of discovering hidden gems at a Diwali market, or the sheer pleasure of indulging in traditional delicacies, Diwali in Dubai promises to be an unforgettable experience.

Prepare for an epic splash! Yas Waterworld in Abu Dhabi is in the processing of upgrading their water park thrills with the addition of the UAE’s highest waterslide and 18 brand-new rides. Adventure seekers and families alike can look forward to an enhanced experience as the park undergoes a massive 16,900-square-meter expansion. The new section, expected to open in 2025, will feature 18 exhilarating attractions, bringing the total number of rides and experiences at Yas Waterworld to over 70.

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More than 55% of the construction is already complete, and one of the most anticipated highlights is the all-new waterslide complex. Designed to accommodate 20 riders simultaneously, the complex boasts:

-The UAE’s highest slide-

-A pioneering water-based amusement ride

-A heart-pounding 15-meter drop

In addition to these high-adrenaline rides, Yas Waterworld will introduce “The Legend of the Lost Village,” an exciting continuation of its famed “Legend of the Lost Pearl,” a story steeped in the UAE’s rich pearl-diving heritage. The expansion will also feature 8 new pools and a variety of food and beverage outlets, perfect for a day of aquatic adventure and relaxation. For younger thrill-seekers, the new additions include mini versions of fan-favorite rides like Dawwama Junior and Sebag, allowing kids to join in on the fun with safe, scaled-down versions of iconic attractions.