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Kenstar Teams Up with Rajkummar Rao and Patralekhaa as Brand Ambassadors for Summer Cooler Campaign-AC wali thandak, ab Kenstar coolers mein

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HT Syndication

New Delhi [India], March 21: Kenstar, the pioneering brand in branded air coolers in India, has announced renowned actors Rajkummar Rao and Patralekhaa for its latest summer campaign. Rajkummar Rao‘s immense talent, versatile performances and Patralekhaa‘s relatable and down to earth persona made them an ideal choice for Kenstar.

The pioneer of branded air coolers in India, Kenstar is a leader in the industry and is rapidly advancing into other durables as well. This power packed collaboration has also produced a blockbuster summer campaign AC wali thandak, ab Kenstar coolers mein-featuring star Rajkummar Rao and Patralekhaa.

The TVC, an endearing film that uses the chemistry between Rajkummar Rao and Patralekhaa to showcase the superior style and exceptional capabilities of Kenstar coolers. In an interesting twist, the cooler’s outstanding performance makes Rajkummar exclaim that it truly deserves the award for best actor – because it does such a terrific job of acting like an AC! Rajkummar and Patralekhaa‘s realistic and charming performances, coupled with their on-screen

Watch the film here (Hindi):

Sunil Jain, CEO – Kenstar, said on the announcement, “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”

Neha Khullar, Head Of Marketing – Kenstar, added, “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”

Speaking about the collaboration, actor Rajkummar Rao said, “I am thrilled to join the Kenstar family. Kenstar is a leader in the Coolers category and has constantly innovated to provide industry best cooling solutions to its customers. Coolers are the go to product for a vast majority of our country as the summer temperatures rise. I am excited to bring Kenstar’s message of effective cooling, and helping the brand connect with the real India.”

Sharing the screen was seen with Patralekhaa, who added, “It was truly exciting to work along side Raj to bring alive Kenstar Cooler’s message for the upcoming summer season. Kenstar’s coolers truly offer superior cooling, and unmatched styling that suits modern lifestyle of the new India.”

For over 27 years, Kenstar has been a pioneer in delighting customers with best in class appliances that bring joy and comfort to everyday living. Kenstar today offers appliances across a wide variety of categories including coolers, small home appliances, heating appliances, and washing machines. Kenstar prides itself in continually innovating to bring the latest products to its customers, earning a loyal and happy customer base.

For more information, please contact:

Ken Lifestyles Pvt. Ltd.

Media

Neha Khullar

Email: [email protected]

Website: www.kenstar.in

(ADVERTORIAL DISCLAIMER: The above press release has been provided by HT Syndication. ANI will not be responsible in any way for the content of the same)

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Ring in the New Year on Dubai’s waters: Abra, Taxi & Ferry with Atlantis views

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As Dubai residents and tourists gear up to celebrate New Year, they can ring in 2025 with celebrations in the waters of the emirate.

The Roads and Transport Authority in Dubai has announced special offers and exclusive services during the New Year’s Eve, December 31, 2024, on marine transport means including the Dubai Ferry, the Abra, and the Water Taxi.

Passengers can enjoy views of the Burj Khalifa, Bluewaters, Atlantis, Burj Al Arab and Jumeirah Beach Towers. Residents can cruise into 2025 aboard the Dubai Ferry, Water Taxi, and Abra, with the backdrop of the Dubai coastline, adorned with hotels, heritage areas and landmarks such as The World Islands.

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Dubai Safari to introduce extended hours for night safaris

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Timings at the Dubai Safari Park will be extended this winter season, allowing visitors to experience the attraction at night. Evening visitors will be able to observe changes in the animals’ behaviour as the night deepens. The park’s lions will roar more, the usually elusive pygmy hippos will be more active and the predatory instincts of carnivores primed for nocturnal hunting will intensify.

The night safari timings of 6pm to 8pm will be applicable for a limited period—from December 13 to January 12. Tickets will be sold on the park’s website starting from December 11.

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The extended hours will include two night safaris led by wildlife guides. Visitors can “expect to catch” a glimpse of the night-time routines of over 90 species, “besides participating in interactive activities involving animals”, the park’s operator said. The safari will host live performances, including an African fire show and a neon display. Visitors will be able to observe and study the animals’ natural adaptations at night, which include enhanced night vision, echolocation, and a heightened sense of smell and hearing.

Ahmad Al Zarouni, director of Public Parks and Recreational Facilities at Dubai Municipality, said, “With the introduction of the unique night safari, we are excited to reveal a new perspective on the world of wildlife after dark. This experience offers a rare opportunity to explore hidden aspects of life in the wild and learn about our constant efforts to enhance animal welfare, by day and by night.”

The extended timings are being offered amid the country’s peak tourist season.

According to the Dubai Safari Park, “well-considered measures” are in place to ensure that the ecosystem and animals’ natural routines remain undisturbed during the night safaris. “Only nocturnally active species will be part of the safari experience, allowing guests to observe them in their most natural state.”

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Dubai to ring in UAE National Day with week-long celebrations

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As the UAE prepares to celebrate its 53rd National Day, residents can look forward to a long weekend, with a 4-day break for most and an extended 5-day holiday for those in Sharjah.

From November 28 to December 3, Dubai will come alive with Eid Al Etihad festivities, featuring shopping deals, acrobatic performances, musical shows, fireworks, and culinary delights.

Culinary Experiences

Dubai’s restaurants and cafes will offer exclusive tasting menus, limited-time promotions, and events celebrating Emirati flavors with global twists. Emirati Eats will showcase a variety of traditional and fusion dishes at leading eateries across the city.

Music and Concerts

The festivities kick off on November 28 with Jalsat Moments at Coca-Cola Arena, featuring a stellar lineup of Arab artists, including Ayed Yousef, Eida Al Menhali, Nabeel Shuail, and Abdulaziz Al-Duwaihi.

On December 2, Dubai Festival City Mall will host a live concert by Aryam and Faisal Al Jasim, while City Walk will showcase a performance by Mohamed Al Shehhi, supported by a 10-member band, from 8 pm to 9 pm.

Fireworks

Spectacular firework displays will light up the city skies at these locations:

December 1, 8 pm: Bluewaters and The Beach, JBR

December 2, 8 pm: Hatta Sign

December 2, 9.10 pm: Dubai Festival City Mall

December 3, 9 pm: Al Seef

Shopping and Family Activities

From November 29 to December 3, shoppers can enjoy discounts on perfumes, jewelry, fashion, footwear, homeware, and apparel across the city. Traditional bands, family-friendly activities, and performances will create vibrant atmospheres at City Centre Mirdif and Ibn Battuta Mall.

Acrobatic Acts and Performances

On December 2, City Walk will host fabric dancers, acrobats, flag bearers, and traditional bands from 4 pm to 6 pm, culminating in the musical finale by Mohamed Al Shehhi.

With over 200 performers and an array of activities, Dubai is set to honor the UAE’s rich heritage and dynamic spirit with a celebration to remember.

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