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Taxi booking will be 80% online in ‘smart’ Dubai city

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Dubai’s Roads and Transport Authority (RTA) has endorsed a plan to shift from conventional taxis’ street-hail to e-hail services, aiming for an 80 per cent e-hail adoption rate in the coming years.

The decision stems from the success of Hala e-hailing rides, which accounted for 30 per cent of all taxi trips in Dubai in 2022.

Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of the RTA, said, “the expansion of taxi e-hail services, as opposed to street-hailing, reinforces the government’s goal of transforming Dubai into the world’s smartest city. This step also aligns with the worldwide shift in urban transportation planning, focusing on improving individual mobility, decreasing dependence on private cars, fostering happiness among residents, delivering outstanding services to visitors, and boosting customer satisfaction.”

E-hailing has emerged as the most efficient means of matching taxi supply with demand and providing customers with hassle-free, efficient taxi services.

Al Tayer said the service boosts the efficiency of taxi operations by streamlining the process of locating and booking rides electronically, which leads to a higher percentage of trips with shorter waiting times of 3.5 minutes or less, thereby increasing customer happiness and satisfaction while reducing wasted mileage, fuel consumption, and carbon emissions.

He added that customers can also benefit from other features such as seamless in-app e-payment, optimal route selection, trip-sharing options, access to driver and vehicle details, and the ability to rate both the service and the driver.

These services further support RTA’s initiatives to integrate diverse transport modes and offer first- and last-mile solutions, enabling mass transit users to conveniently reach their ultimate destinations.

Health

No tuition fees, just talent: New scholarship programme offers 100% tuition fee waiver

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In a major boost for aspiring medical students, especially those facing financial challenges, Aster DM Healthcare has launched a new scholarship programme offering 100% tuition fee waivers for MBBS, BSc Nursing, and BPharm courses. Designed to support 25 deserving students every year, the initiative opens doors to high-quality medical education at no cost, removing a key financial barrier for many talented individuals across India and the UAE

The Dr. Moopen’s Legacy Scholarship & Fellowships Programme, announced by Padma Shri Dr. Azad Moopen, Founder and Chairman of Aster DM Healthcare, is the first of its kind from a private medical college in Kerala, and promises to transform access to healthcare education in underserved regions.

“No capable student should have to give up on a dream of becoming a doctor, nurse, or pharmacist because they cannot afford it,” said Dr. Moopen. “This initiative is our commitment to changing that.”

Scholarship Details:

  • 5 MBBS students will be selected based entirely on academic merit, including NEET rankings.
  • 10 BSc Nursing and 10 BPharm students will be chosen based on a combination of academic performance and financial need.
  • The scholarship will cover 100% of tuition fees.
  • Over five years, 125 students are expected to benefit, with a financial commitment exceeding INR 3 crore annually.

Applications open on July 28, 2025, and detailed eligibility guidelines are available at www.dmscholarship.in.

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UAE tightens social media advertising rules with new Mu’lin permit

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The UAE Media Council has launched Mu’lin, a new permit now required for individuals conducting advertising activities on social media platforms, whether for financial gain or otherwise.

The move is part of a broader strategy to modernise media regulations, enhance content quality, and establish the UAE as a leading hub for digital content creation and advertising.

According to the council, the Mu’lin permit aims to create a more transparent and professional digital media environment by defining clear guidelines for advertising practices, while protecting the rights of audiences, advertisers, and content creators alike.

“Mu’lin is a pivotal step in strengthening the regulatory framework for online advertising,” said Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. “It reinforces our vision of building a responsible and dynamic media model aligned with digital transformation and international best practices.”

Regulating the creator economy

The new permit is intended to empower content creators, boost investor confidence, and attract global talent by providing a flexible yet clear regulatory framework. It also supports the UAE’s broader ambitions to build a sustainable, innovation-driven media economy.

Al Shehhi highlighted that the initiative will contribute to increasing trust in digital content, particularly in advertising, which is a fast-growing segment of the UAE’s creative economy.

Supporting quality and compliance

Maitha Majid Al Suwaidi, Executive Director of the Strategy and Media Policy Sector at the UAE Media Council, noted that the Mu’lin permit is also designed to improve the overall quality of advertisements on social platforms, enabling responsible content creation while setting standards for professionalism.

The announcement follows the council’s issuance of over 2,500 media licences in the first half of 2025, reflecting the strong growth of the media and content creation sector in the UAE.

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UAE road upgrade: Dh750 million Emirates Road expansion to cut Dubai–Sharjah travel time by 45 per cent

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A major road upgrade is set to transform daily commutes between Dubai and the northern emirates, with the Ministry of Energy and Infrastructure announcing a Dh750 million expansion of Emirates Road, one of the UAE’s most vital federal highways.

The Emirates Road Enhancement Project, scheduled to begin in September, will widen a 25-km stretch between Al Badee Interchange in Sharjah and Umm Al Quwain from three to five lanes in each direction. The two-year project aims to reduce travel times by up to 45 per cent and alleviate congestion for motorists travelling between Dubai, Sharjah, Ajman, Umm Al Quwain, and Ras Al Khaimah.

According to the ministry, the expansion will increase the road’s vehicle capacity by 65 per cent, from 5,400 to 9,000 vehicles per hour in each direction, targeting one of the UAE’s most heavily congested corridors.

As part of the overhaul, six new directional bridges will be constructed at Interchange No. 7, covering a total length of 12.6km. These bridges alone are designed to handle up to 13,200 vehicles per hour. Additionally, the project will include 3.4km of new collector roads on both sides of Emirates Road, improving traffic flow and access to nearby areas.

Officials say the expansion will deliver a significant boost to the UAE’s transport infrastructure and support the country’s broader mobility goals.

“This upgrade will not only ease daily traffic bottlenecks but also improve road safety and connectivity across the northern emirates,” the ministry said in a statement.

Once complete, the enhanced Emirates Road is expected to offer smoother, faster, and safer travel for thousands of daily commuters.

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