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Zoftware’s Aayushman Dalmia wins Innovation Excellence award at Ignyte SME Challenge

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Aayushman Dalmia, founder of Dubai-based startup Zoftware, has won the Innovation Excellence Award at the Digital Enablement of SMEs Challenge. The event, hosted by the Ministry of Artificial Intelligence of UAE and Ignyte, positions Dalmia for further growth as he continues his mission to simplify software discovery for small and medium businesses across the region.

Dalmia’s platform, Zoftware, has been steadily gaining traction in the MENA startup ecosystem for offering a streamlined approach to finding, comparing and selecting enterprise software solutions – a process that remains a hurdle for many growing businesses.

“This award is a testament to the need for simplifying tech access for SMEs,” said Dalmia, who has been named among Forbes Middle East’s 30 Under 30 entrepreneurs in the past. “Our goal has always been to bridge the digital divide by helping businesses make faster, more informed software decisions.”

The challenge is part of a wider push to accelerate SME digitisation across the region — an agenda that aligns closely with both government and private-sector priorities in the UAE.

Aimed at recognising impactful solutions that accelerate SME digital transformation, the challenge, held recently in Dubai, drew hundreds of high-potential founders from across the MENA region. Dalmia impressed the jury with his platform’s clear value proposition and scalable vision—matching SMEs with the right digital tools through a curated marketplace backed by intelligent filters, user reviews, and guided discovery.

“This award validates everything we’ve been building at Zoftware for the past couple of years or so,” said Dalmia, speaking after the ceremony. “Technology shouldn’t be a hurdle—it should be a launchpad. We’re making it easier for SMEs to make smart digital decisions without needing an IT degree.”

With this latest recognition, Zoftware joins a growing list of Dubai-born startups gaining international visibility, reinforcing the city’s position as a launchpad for regional innovation.

A Track Record of Disruptive Innovation- 

Zoftware has been making headlines since its launch for its ambitious aim: to become the region’s go-to platform for B2B software discovery. In 2024, the company was recognised by TechRadar MENA as one of the “Top 10 Startups to Watch” in the SaaS enablement space.

Under Dalmia’s leadership, Zoftware has grown rapidly, onboarding hundreds of software vendors and serving SMEs in sectors ranging from logistics and retail to health and education.

Beyond the Prize: A Strategic Boost- 

“We’re at a tipping point now,” Dalmia added. “This support will help us go deeper in key markets and integrate more AI-driven features to guide SME software choices. Our roadmap includes multi-language access, fintech tools, and region-specific integrations.”

Digital Enablement: A Regional Imperative-

As the UAE and wider Gulf continue to prioritise SME growth as a cornerstone of economic diversification, platforms like Zoftware are stepping in to close the tech literacy and access gap. According to a recent report by the World Bank, nearly 75% of SMEs in the MENA region still lack structured digital infrastructure – a gap Zoftware aims to close.

“We’re not selling software – we’re selling clarity, confidence, and capacity,” Dalmia said.

“If we get this right, we unlock not just productivity, but resilience and long-term competitiveness for thousands of businesses.”

With the Innovation Excellence Award now under its belt, Zoftware is poised to scale further and cement its role as a key enabler of SME digital transformation in the region.

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Self.space puts the power of photography in your hands

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Forget Snow White’s mirror — this one doesn’t compare, doesn’t critique, and answers only to you. Introducing self.space, a revolutionary sealed-room mirror photography studio that’s as private as your thoughts and as flattering as your best angle.

In a region where modesty and privacy are deeply valued, self.space is reimagining the photoshoot experience. No photographers. No spectators. No pressure. Just you and a smart mirror, inside a sound-insulated, self-directed studio designed for complete comfort and control.

Traditional photoshoots can feel intimidating — unfamiliar surroundings, judgmental eyes, and the pressure to perform. self.space changes that. Walk into a sleek studio, close the door behind you, and watch the privacy light switch on. Now it’s just you — free to pose, express, and capture your image on your terms.

“We found that people reject photos not because they lack beauty or talent — but because tension stays on their faces,” say co-founders Mitia Muravev (Founder & CEO) and Peter Bondarenko (Founder & CPO). “That tension is stronger in the Arab world, where privacy and modesty are part of daily life.” Mitia drives the brand’s vision and partnerships, while Peter leads the tech — from embedded cameras and edge AI to full-stack infrastructure. Together, they’ve created more than a photo studio — they’ve packaged confidence.

How it works:

  1. Walk in – Door closes, privacy light turns on.
  2. Capture – Use the remote to take unlimited shots.
  3. AI Perfects – Instant, natural-looking touch-ups preserve your true look.
  4. Gallery Ready – A secure link to your encrypted gallery is sent to your phone before you leave.

Whether you want professional portraits, personal mementos, or a quiet moment of self-reflection, self.space offers something rare: a private, pressure-free space to simply be yourself — and love what you see.

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UAE banks to ditch OTPs via SMS and email starting Friday: Here’s what you need to do

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Starting Friday, July 25, UAE banks will begin phasing out those familiar one-time passwords (OTPs) sent via SMS and email. Instead, you’ll need to verify all your financial and online transactions, including transfers within and outside the country, directly through your bank’s mobile app.

The change is part of a Central Bank of the UAE directive aimed at boosting digital banking security and making things smoother for customers.

According to an official circular, banks have been instructed to shift entirely to in-app authentication, requiring customers to enable the feature through their mobile banking applications.

The document notes: “Based on instructions from the Central Bank of the UAE, please note that the receipt of one-time passwords via text messages or email will be gradually phased out. Customers can now complete electronic transactions with ease via the smart application by selecting the ‘Authentication via App’ feature.”

So, if you haven’t already, it’s time to update your banking app and get familiar with app-based authentication, no more scrambling for SMS codes, and a whole lot more security.

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No more cash, no more queues: Dubai goes digital for cargo payments

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If you’ve ever dealt with the back-and-forth of cargo payments, this news might make your day. Dubai-based Emirates SkyCargo has partnered with digital logistics payment platform PayCargo to introduce faster, smoother, and cash-free payment options to the UAE’s freight industry, eliminating delays and manual paperwork.

Digital payment platform PayCargo has officially launched operations in the UAE, and Emirates SkyCargo is the first carrier in the country to sign up. The move brings a new era of convenience for cargo customers, who can now make instant online payments via credit card or direct debit, and enjoy same-day or next-business-day cargo release.

The partnership marks a key step in replacing traditional manual systems, like cash payments and physical paperwork, which still dominate many freight operations across the region.

 “Our goal is to provide customers with a reliable, efficient, and time-saving alternative to outdated systems,” said Eduardo Del Riego, President and CEO of PayCargo.”

The launch follows PayCargo’s strategic tie-up with Seed Group, part of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, which helped the US-based firm establish a footprint in the Middle East.

It also aligns with the UAE’s broader push to become a global leader in digital infrastructure and smart logistics. With Emirates SkyCargo on board, PayCargo’s entry sets the tone for a more connected, tech-enabled freight future in the region.

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