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Zoftware’s Aayushman Dalmia wins Innovation Excellence award at Ignyte SME Challenge

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Aayushman Dalmia, founder of Dubai-based startup Zoftware, has won the Innovation Excellence Award at the Digital Enablement of SMEs Challenge. The event, hosted by the Ministry of Artificial Intelligence of UAE and Ignyte, positions Dalmia for further growth as he continues his mission to simplify software discovery for small and medium businesses across the region.

Dalmia’s platform, Zoftware, has been steadily gaining traction in the MENA startup ecosystem for offering a streamlined approach to finding, comparing and selecting enterprise software solutions – a process that remains a hurdle for many growing businesses.

“This award is a testament to the need for simplifying tech access for SMEs,” said Dalmia, who has been named among Forbes Middle East’s 30 Under 30 entrepreneurs in the past. “Our goal has always been to bridge the digital divide by helping businesses make faster, more informed software decisions.”

The challenge is part of a wider push to accelerate SME digitisation across the region — an agenda that aligns closely with both government and private-sector priorities in the UAE.

Aimed at recognising impactful solutions that accelerate SME digital transformation, the challenge, held recently in Dubai, drew hundreds of high-potential founders from across the MENA region. Dalmia impressed the jury with his platform’s clear value proposition and scalable vision—matching SMEs with the right digital tools through a curated marketplace backed by intelligent filters, user reviews, and guided discovery.

“This award validates everything we’ve been building at Zoftware for the past couple of years or so,” said Dalmia, speaking after the ceremony. “Technology shouldn’t be a hurdle—it should be a launchpad. We’re making it easier for SMEs to make smart digital decisions without needing an IT degree.”

With this latest recognition, Zoftware joins a growing list of Dubai-born startups gaining international visibility, reinforcing the city’s position as a launchpad for regional innovation.

A Track Record of Disruptive Innovation- 

Zoftware has been making headlines since its launch for its ambitious aim: to become the region’s go-to platform for B2B software discovery. In 2024, the company was recognised by TechRadar MENA as one of the “Top 10 Startups to Watch” in the SaaS enablement space.

Under Dalmia’s leadership, Zoftware has grown rapidly, onboarding hundreds of software vendors and serving SMEs in sectors ranging from logistics and retail to health and education.

Beyond the Prize: A Strategic Boost- 

“We’re at a tipping point now,” Dalmia added. “This support will help us go deeper in key markets and integrate more AI-driven features to guide SME software choices. Our roadmap includes multi-language access, fintech tools, and region-specific integrations.”

Digital Enablement: A Regional Imperative-

As the UAE and wider Gulf continue to prioritise SME growth as a cornerstone of economic diversification, platforms like Zoftware are stepping in to close the tech literacy and access gap. According to a recent report by the World Bank, nearly 75% of SMEs in the MENA region still lack structured digital infrastructure – a gap Zoftware aims to close.

“We’re not selling software – we’re selling clarity, confidence, and capacity,” Dalmia said.

“If we get this right, we unlock not just productivity, but resilience and long-term competitiveness for thousands of businesses.”

With the Innovation Excellence Award now under its belt, Zoftware is poised to scale further and cement its role as a key enabler of SME digital transformation in the region.

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Canada Super 60 names Women’s Trophy after cricketing legend Mel Jones

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Canada’s pioneering cricket league, Canada Super 60, has announced that its inaugural Women’s Trophy will be named in honour of Mel Jones, the former Australian cricketer, respected broadcaster, and tireless advocate for women’s cricket.
Canada Super 60 is the world’s first-ever ten-over-a-side event to launch with both men’s and women’s competitions from its inaugural season. The league will be staged under the roof of the iconic BC Place in Vancouver, showcasing international stars alongside homegrown Canadian talent.

As part of its commitment to celebrating women’s cricket and inspiring future generations, Canada Super 60 will name the Women’s Trophy each year after an international women’s cricket legend. This tradition will not only create awareness but also honour trailblazers whose contributions have shaped the women’s game.

This year, the league has chosen Mel Jones—not only for her outstanding career in cricket and broadcasting, but also for her leadership off the field. Jones has been a leading voice for women’s cricket worldwide, and the ICC has widely recognized her efforts. She played a pivotal role in supporting Afghan women cricketers forced to flee their homeland after the Taliban takeover in 2021, helping coordinate their evacuation to Australia, providing resources, and co-founding the Pitch Our Future initiative to support their education and sporting careers. In recognition of these efforts, she was honoured with the prestigious MCC Spirit of Cricket Award in 2025.

Thanks to her advocacy and international coordination, many of these Afghan players found refuge abroad including two who are now living in Canada, following the Canadian government’s support for their refugee applications. This aligns with the Canada Super 60 vision of using cricket as a platform for opportunity and inclusion. Mel Jones on Receiving the Honour said “This honour from Canada Super 60 truly humbles me,” said Mel Jones. “To have the Women’s Trophy named after me is something very special. What excites me most is the vision behind this initiative creating more opportunities and visibility for women’s cricket, especially in associate nations. Platforms like Canada Super 60 will inspire and empower a new generation of players. My hope is that one day, a Canadian cricket legend will have this trophy named after them, as the women’s game continues to grow in this country.”

The Canada Super 60 Women’s Trophy will be presented at BC Place, Vancouver, during the inaugural edition of the tournament, taking place from October 8–13, 2025.

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Mosaic opens in Dubai, promising smarter marketing decisions for UAE businesses

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Mosaic, an integrated marketing agency, was officially launched in Dubai recently promising a new, more intentional approach to business growth for companies in the UAE. Led by Agency Director Shubhang Bhattacharya and Head of Digital Prasanna Venkat, Mosaic aims to buck a common market trend: businesses that start strong but struggle to scale.

Bhattacharya and Venkat have spent the last decade in the business setup space in Dubai, launching campaigns that helped countless businesses start. This experience has given them a clear vision for Mosaic. 

“So many businesses, no matter how long they’ve been around, try to handle marketing on their own and miss out on huge opportunities,” says Bhattacharya. “Making the right decisions at the right time is a make-or-break moment for any business. We give businesses the expertise to make marketing a cornerstone of their success, not just an afterthought.”

Mosaic’s philosophy centres on making “better decisions” rather than simply chasing bigger budgets. “We’ve seen too many businesses struggle with direction,” adds Venkat. “At Mosaic, our starting point is always the same: what actually creates value for the client, and how do we get there without overcomplicating it?”

Mosaic isn’t waiting around to make an impact. Since its soft launch in February 2025, the agency has already delivered serious results. That includes the “Employee to Entrepreneur” campaign, which pulled in over 23 million impressions, and the launch of the UAE’s first-ever mobile business setup initiative, the “Startup Wagon.” The team also proved its ability to tap into the culture with a simple, silly reel on the Coldplay concert trend that went on to get over 14 million views on Instagram.

The name “Mosaic” is a core tenet of the agency’s operational philosophy. It represents how the team works: bringing distinct, diverse perspectives together to create a result that is greater than the sum of its parts. 

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Pakistan’s Fly Jinnah airline to start direct flights from Lahore to Dubai

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Fly Jinnah, Pakistan’s low-cost carrier, has announced the launch of a new non-stop flight route connecting Lahore and Dubai. The service is scheduled to begin on October 29.

The new route will operate twice weekly, on Wednesdays and Sundays, linking Lahore’s Allama Iqbal International Airport (LHE) with Dubai International Airport (DXB).

This expansion marks Dubai as the second UAE destination in the airline’s Lahore network, which already includes flights to Sharjah. The carrier also operates flights to Riyadh, Jeddah, Dammam, and Bahrain, utilising its fleet of six Airbus A320 aircraft.

The airline, founded in Karachi, is a joint venture focused on offering travellers the best value for money. This means you can expect a no-frills experience with all the essentials you need for a great trip.

Bookings for the new Dubai–Lahore flights are now available through Fly Jinnah’s official website (www.flyjinnah.com), call centre, and travel agencies.

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