Tata has recently launched its ‘Neu’ app which seamlessly connects and merges product commerce, service commerce and financial service into a consumer-friendly experience that is futuristic and provides a complete experience to the consumer at one stop.
Labelled as the Tata’s first super app, ‘Neu’, was unveiled to the public on April 7, during the IPL match between Delhi Challengers and Lucknow Super Giants.
The application combines many segments of consumer needs, which includes grocery, hotel booking, airline booking and medicine. All these services and more are provided in one single app ‘neu’.
Pratik Pal, CEO, Tata Digital, said the journey of Tata Neu has begun with a cumulative consumer base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across the group’s digital assets.
As the Tata Neu app goes live, it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already. Vistara, Air India, Titan, Tanishq and Tata Motors are soon to join,” N Chandrasekaran, the chairman and head of Tata Sons, wrote in a LinkedIn post.
“Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata,” he added.
Tata’s new ad to promote its ‘neu’ app.
The app has been in development for a year. The ‘neu’ app has a loyalty program to retain customers. Each brand on Tata Neu is “connected by a commmon reward called Neucoins, which can be later used to get discounts on products.
