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UAE’s e& launches region’s first telco NFT collection

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e& (formerly known as Etisalat Group) today announced launching its first set of non-fungible tokens (NFTs), marking a significant milestone for e& as the first technology and investment conglomerate in the Middle East to launch NFTs.

The inaugural set of NFTs will be distributed selectively, and the Group will be providing further updates as their plans for the NFTs progress. The launch batch of NFTs highlights e&’s commitment to advancing tech capabilities as the company’s blockchain arm crossed AED10 billion worth in transactions last year. It underpins the company’s vision to make a difference at every touchpoint by ideating and deploying best-in-class innovative solutions, harnessing advanced technologies, and maintaining its cutting-edge infrastructure.

Hatem Dowidar, Group CEO, e&, said, “The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the metaverse holds.

“The NFTs designs were sourced in the UAE, where we are keen to support the local development of new products, technologies and solutions.This is a unique opportunity to celebrate how far we’ve come as a company and to continue exploring what’s next on the horizon. We live in the renaissance of connectivity where we must capitalise on every opportunity that strengthens our continued leadership as the champion digital telco in a hyper-connected world.”

This milestone is one of the more recent successes that e& has seen in its current transformation journey as a global technology and investment conglomerate. e& has been instrumental in developing and bolstering the UAE’s strong telecoms infrastructure since its foundation 46 years ago. As e& transforms into a technology conglomerate and keeping in line with UAE’s digitalisation ambitions, it has combined its scalable technological competencies with its robust telecoms expertise, enriching the lives of customers and adding value to enterprises.

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The Telecoms business currently continues to operate led by Etisalat UAE in e&’s home market and by existing subsidiaries for international operations, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focuses on maximising value through its end-to-end solutions in, Cloud, Cybersecurity, Internet of Things (IoT) and Artificial Intelligence (AI). e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.

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UP Nawabs Set for Debut in AD T10 League

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The AD T10 League is proud to introduce its newest franchise, UP Nawabs, owned by philanthropist and venture capitalist Lavish Choudhary. Originally from Uttar Pradesh, Choudhary’s journey from Ghaziabad and Muzaffarnagar reflects his deep connection to his roots and a lifelong passion for cricket. This new venture allows him to combine his love for the sport with his strategic investment approach to create a team that represents the spirit and resilience of Uttar Pradesh.

Lavish Choudhary, an ardent cricket enthusiast, shared his aspirations for the team: “Cricket has been a fundamental part of my life, and owning a franchise in the AD T10 League is a dream realized. With UP Nawabs, I aim to bring the pride of Uttar Pradesh to the global stage and establish our presence as a formidable contender in the league.”

The UP Nawabs are ready to make a strong debut in the upcoming 8th season of the AD T10 League, armed with a talented lineup of players including explosive wicketkeeper-batsman Rahmanullah Gurbaz, dynamic fast-bowler Tymal Mills, power-hitting batsman Andre Fletcher, skilled leg-spinner Adil Rashid, and accomplished top-order batsman Dawid Malan. The blend of international talent positions the team as a competitive force as they prepare to mark their arrival.

The AD T10 League’s 8th season will be hosted at Zayed Cricket Stadium in Abu Dhabi, which has become the new home of T10 cricket, offering a platform for rapid 90-minute matches that captivate audiences with just 120 balls per game. The format’s immense popularity since its inception in 2017 has established it as a fast-paced spectacle, expected to attract over 100,000 fans this season.

With Lavish Choudhary’s commitment to excellence and leadership, the UP Nawabs aim to make a significant impact in the tournament and bring pride and recognition to Uttar Pradesh.

About Lavish Choudhary
Lavish Choudhary is a renowned philanthropist and venture capitalist with a diverse portfolio spanning technology, hospitality, and sports. As a native of Uttar Pradesh, he has dedicated his career to empowering communities and promoting sportsmanship. Through his latest venture, UP Nawabs, he aspires to inspire young cricketers and fans from his home state.

This version focuses on the 8th season of the AD T10 League and aligns with the context of UP Nawabs’ debut.

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Colliers Project Leaders, Middle East secures $250-million World Trade Center, Yerevan project

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Leading diversified project management firm, Colliers Project Leaders – Middle East, has won the mandate to deliver end-to-end project management solutions for Armenia’s new World Trade Center in Yerevan, valued at USD ~250 million. A public-private partnership between the Armenian government and Renshin Ltd., the project is designed to be a state-of-the-art mixed-use development that will be home to commercial spaces, offices, retail outlets, hotels and exhibition halls. Well known for its expertise in the real estate industry and project management, Colliers has a proven track record of delivering large-scale, marquee projects including the World Trade Center in Bengaluru, India.

Colliers Project Leaders has a growing presence in the Middle East and has earned widespread recognition for its delivery of superior projects over the years, across segments like infrastructure, residential, education, healthcare and office. Known for its visionary leadership and the adoption of advanced tools and technologies, the firm has been redefining project management in the Middle East.

“We have always placed a strong emphasis on consistently growing our capabilities to keep up with the needs of the market. Whether it is the adaption of global best practices or the development of pioneering technologies, our end goal has always been to deliver superior outcomes. A project of this scale requires industry-leading strategic and technical expertise, which is our proven capability. We are grateful to Renshin Limited and the Government of Armenia for entrusting us with this marquee assignment and look forward to collaborating with our internal and external stakeholders in Middle East, India and Georgia to bring it to life.”, says Sankey Prasad, Chairman & Managing Director, Middle East & India, Colliers.

“The World Trade Center Yerevan project is a mixed-use, net-zero, landmark real estate development promising to become the new face of Yerevan. To deliver upon this promise, we are engaging the top talent, top expertise, and top global firms. After a rigorous and tough tendering process, we are glad to announce that Colliers Project Leaders were selected to become our trusted partners. We are especially happy and proud that our project has triggered Colliers International Group Inc. – Nasdaq & Toronto listed, Canada-based global professional services and investment management company, specializing in real estate, to enter Armenia and set up a permanent presence. This move is fully aligned with WTCY mission to promote international business relationships and expand Armenia’s participation in the world trade and investment. Looking forward to work with our esteemed Colliers colleagues in this unique endeavour”, says Artashes Tonoyan, CEO & Executive Committee Chair, World Trade Center Yerevan.

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World Tennis League announces partnership with sportswear brand XRT

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The World Tennis League (WTL) has announce their partnership with XRT, the premium British performance and sportswear brand, ahead of its eagerly anticipated third season. This collaboration promises to redefine the synergy between athletic performance and sports fashion, enhancing the experience for players and fans alike.

Set against the backdrop of the iconic Etihad Arena, the World Tennis League Season 3 will take place from December 19 to 22, 2024. The stellar lineup of tennis stars, including Iga Swiatek (Women’s World No. 1), Elena Rybakina (Women’s World No. 5), Daniil Medvedev (Men’s World No. 5), Andrey Rublev (Men’s World No. 7), and Taylor Fritz (Men’s World No. 6), is set to ignite the courts with unparalleled excitement and competitive spirit.

The partnership with XRT marks a significant milestone for both the WTL and the brand. This collaboration will hope to allow the players to perform at their highest level while looking their best, both on and off the court.

“We are delighted to join forces with the WTL, a league that shares our commitment to excellence and innovation. With this partnership, we hope to elevate the performance standards for the players, and also enhance the overall experience for the fans, who can look forward to exclusive XRT merchandise and activations throughout the event,” said Bilal Valli from XRT.

The World Tennis League Season 3 promises to be bigger and more thrilling, with a blend of top-tier tennis action and world-class entertainment. The addition of XRT as a partner enhances the league’s prestige, setting a new benchmark for sports events worldwide. Concert ticket holders can enhance their WTL experience by securing a discounted add-on Tennis ticket for the day’s matches. Tickets are available at etihadarena.ae

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