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Dubai launches first AI-powered ‘Emirati family’ to connect with the public digitally

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In a groundbreaking move blending technology with tradition, Digital Dubai has unveiled the first-ever AI-powered ‘Emirati Family’, a virtual initiative designed to deliver government messages in a relatable and human-centred way.

The project kicked off with the debut of the family’s first member, a friendly animated girl introduced via social media. Dressed in traditional Emirati attire with a modern touch, she’s designed to appeal to children and families, using warmth and personality to spark conversations around AI, digital services, and the future of technology.

What’s more, the public has been invited to name her, with three options up for vote: Dubai, Mira, or Latifa.

This virtual family is part of a broader vision by Digital Dubai to make government communication more accessible, especially as the city pushes forward with its smart city ambitions. Additional family members, including a digital father, mother, and brother, will be rolled out soon, creating a full AI-generated household that mirrors the values, aspirations, and cultural fabric of the UAE.

Humanising Digital Services with AI

Behind the scenes, advanced AI and data technologies power these characters, enabling them to share information and updates about Dubai’s digital services in an engaging, friendly way. Think: bite-sized, educational content that feels more like a conversation than a broadcast.

“The goal is to promote digital life in a way that resonates across ages, cultures, and languages,  without losing sight of Emirati identity,” said Digital Dubai in a statement.

This AI-driven storytelling approach supports Dubai’s commitment to using cutting-edge technology to improve quality of life and community engagement, while also reinforcing its role as a global digital leader.

With a focus on interaction, inclusivity, and innovation, the virtual Emirati Family is set to become a familiar digital presence, bringing smart services closer to people, one friendly face at a time.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Dh1,000 fine and 4 black points: Dubai Police issue warning on sudden swerving

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Dubai Police have issued a renewed and stern warning to motorists regarding the dangers of sudden swerving, labelling the manoeuvre as a primary catalyst for fatalities and severe collisions on the emirate’s high-speed roads.

Major General Saif Muhair Al Mazrouei, Assistant Commander-in-Chief for Operations Affairs, highlighted that while missing an exit or attempting a quick overtake may seem minor, the resulting “side-impact collisions, loss of vehicle control, and rollovers” are often life-altering.

The split-second danger

Recent monitoring by Dubai Police has recorded a surge in incidents where drivers changed lanes without indicators or ensured the road was clear. On high-speed corridors, these actions leave zero reaction time for surrounding motorists.

“Arriving late is far better than not arriving at all,” said Major General Al Mazrouei. “Missing an exit never justifies putting lives at risk. We urge the public to remain calm, use indicators correctly, and avoid impulsive decisions behind the wheel.”

The cost of a sudden turn

To deter risky behaviour, Dubai Police reminded the public of the strict penalties under Article 29 of the Federal Traffic Law. Motorists caught swerving suddenly face:

  • A Dh1,000 fine.
  • Four black points added to their traffic file.

Community vigilance: We are all police

Road safety is a shared responsibility. The public is encouraged to report dangerous driving behaviour via the “Police Eye” feature on the Dubai Police smart app or by using the “We Are All Police” service by calling 901.

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Middle East

The Philippines guarantees unemployment cash benefits for Middle East overseas workers amid regional crisis

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As a 14-day ceasefire brings a temporary lull to regional conflict, the Social Security System (SSS) of the Philippines has issued a major reassurance to its 540,000+ active paying OFW members across the Middle East. SSS President Robert Joseph de Claro confirmed today that digital infrastructure remains fully operational, ensuring that displaced workers can access critical “Unemployment Benefits” and pension services regardless of the security situation on the ground.

Who qualifies?

With over 4,300 Filipinos already repatriated as of April 6, the SSS “Unemployment Benefit” serves as a vital bridge for those involuntarily separated from their jobs. To qualify, OFW members must meet the following:

  • Age: 60 years old or below.
  • Contributions: At least 36 monthly contributions, with 12 months paid within the 18 months immediately preceding the job loss.
  • Certification: Involuntary separation must be certified by the DMW (formerly POEA).
  • Timeline: Applications must be submitted via the My.SSS portal within one year of separation.

Recognising the difficulty of physical travel during the current conflict, SSS has launched a breakthrough Facial Authentication with Liveness Check for its pensioners. This allows retirees in the Middle East to complete their Annual Confirmation of Pensioners (ACOP) via smartphone, eliminating the need to visit embassies or consulates.

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Heading to Abu Dhabi this weekend? What motorists need to know about road closures 

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Abu Dhabi Mobility has announced a series of temporary traffic modifications and partial road closures affecting major arteries in the capital starting today, Friday, April 10, through Monday, April 13, 2026.

The scheduled works will impact Al Fursan Street and Al Khaleej Al Arabi Street (E20), key routes connecting Khalifa City and Zayed City. Motorists are urged to exercise caution and plan for potential delays.

The closure schedule:

To minimise weekday disruption, the closures are concentrated over the weekend:

  • Friday, April 10 (2pm – Monday, April 13 (5am): The right lane on Al Fursan Street heading towards Abu Dhabi will be closed. Traffic flow will be maintained on the remaining open lanes.
  • Saturday, April 11 (12am) – Sunday, April 12 (11pm): A full closure of entry and exit points on Al Fursan Street will be in effect.

Guidance for motorists

Abu Dhabi Mobility has implemented a comprehensive traffic management plan. While diversions will be clearly marked with directional signage, authorities recommend the following:

  • Plan in advance: Use navigation apps to check for real-time congestion before departing.
  • Alternative routes: Utilise surrounding roads, including the main Al Khaleej Al Arabi Street (E20) corridor, to bypass the affected zones.
  • Safety first: Adhere to posted speed limits within diversion zones to ensure the safety of road crews and fellow drivers.

These measures are part of ongoing scheduled works designed to improve the capital’s infrastructure and long-term traffic efficiency.

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