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Dubai launches first AI-powered ‘Emirati family’ to connect with the public digitally

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In a groundbreaking move blending technology with tradition, Digital Dubai has unveiled the first-ever AI-powered ‘Emirati Family’, a virtual initiative designed to deliver government messages in a relatable and human-centred way.

The project kicked off with the debut of the family’s first member, a friendly animated girl introduced via social media. Dressed in traditional Emirati attire with a modern touch, she’s designed to appeal to children and families, using warmth and personality to spark conversations around AI, digital services, and the future of technology.

What’s more, the public has been invited to name her, with three options up for vote: Dubai, Mira, or Latifa.

This virtual family is part of a broader vision by Digital Dubai to make government communication more accessible, especially as the city pushes forward with its smart city ambitions. Additional family members, including a digital father, mother, and brother, will be rolled out soon, creating a full AI-generated household that mirrors the values, aspirations, and cultural fabric of the UAE.

Humanising Digital Services with AI

Behind the scenes, advanced AI and data technologies power these characters, enabling them to share information and updates about Dubai’s digital services in an engaging, friendly way. Think: bite-sized, educational content that feels more like a conversation than a broadcast.

“The goal is to promote digital life in a way that resonates across ages, cultures, and languages,  without losing sight of Emirati identity,” said Digital Dubai in a statement.

This AI-driven storytelling approach supports Dubai’s commitment to using cutting-edge technology to improve quality of life and community engagement, while also reinforcing its role as a global digital leader.

With a focus on interaction, inclusivity, and innovation, the virtual Emirati Family is set to become a familiar digital presence, bringing smart services closer to people, one friendly face at a time.

With over 35 years of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

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Sharjah announces remote work for government employees 

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Authorities in Sharjah have announced remote work for government employees, effective immediately through Thursday, March 26, as part of ongoing safety measures.

The Sharjah Human Resources Department has authorised department heads, directors general, and managers across government entities to implement a “work from distance” system where necessary, ensuring business continuity while prioritising employee safety and flexibility.

Officials clarified that the directive does not apply to essential roles that require physical presence at workplaces.

The move aligns with broader precautionary measures across the United Arab Emirates, where authorities continue to adapt working arrangements amid unstable weather and regional developments.

Earlier, the Ministry of Human Resources and Emiratisation had advised private sector companies to adopt remote working wherever possible. Schools and universities across the UAE have also shifted to distance learning, with the measure recently extended to ensure student safety.

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UAE weather update: Heavy rains, strong winds trigger safety guidelines and flight disruptions

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Authorities across the UAE have stepped up safety measures as unstable weather continues to impact multiple regions, bringing rainfall, strong winds, and reduced visibility.

The National Centre of Meteorology (NCM) has issued yellow and orange alerts across most parts of the country, warning of varying rainfall intensity and winds reaching up to 50 km/h. While sea conditions remain light to moderate in the Arabian Gulf and Sea of Oman, residents have been strongly advised to avoid valleys, flood-prone areas, mountainous regions, and the sea.

Drive safely

Authorities are urging motorists to drive cautiously, reduce speed, and maintain safe distances due to slippery roads and poor visibility. Dubai Police confirmed full readiness to respond to emergencies and stressed the importance of following traffic laws and avoiding risky areas such as watercourses and valleys.

Emergency contact numbers have been shared by officials in Dubai and Abu Dhabi, ensuring residents can quickly seek assistance when needed. For emergencies, the public can contact 999, while non-emergency cases can be reported via 901.

Flight disruptions

Meanwhile, major airlines including Emirates, flidubai and Air Arabia have issued travel advisories. Passengers are urged to allow extra travel time to airports, check flight status regularly, and stay updated on potential delays or schedule changes. Air Arabia noted that operations in Sharjah, Abu Dhabi, and Ras Al Khaimah may be affected. Passengers have been urged to check their flight status ahead of departing for the airport.

Residents urged to remain indoors

The National Emergency Crisis and Disaster Management Authority also reassured the public that emergency alert systems remain active, clarifying that warning sounds should not be confused with weather-related disturbances.

Residents have been urged to remain indoors during severe weather and avoid going out unless absolutely necessary, stressing that precautionary behaviour is essential to prevent injuries and accidents during sudden weather changes.

The ministry also advised residents to protect vehicles and outdoor property by covering them where possible.

Weather conditions are expected to persist through the week, with authorities emphasising the importance of staying informed through official channels and avoiding unnecessary travel.

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Sharjah closes public parks, announces free parking amid heavy rains

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Unstable weather conditions have prompted authorities in Sharjah to take precautionary measures, including the temporary closure of all public parks and medical fitness centres to ensure public safety.

Residents are urged to avoid open areas and follow official weather updates as heavy rainfall continues to impact the emirate. A massive response effort is underway, with over 1,200 personnel deployed alongside water tankers, high-capacity pumps, and recovery vehicles to manage flooding and assist stranded motorists.

Free parking

In a move to ease mobility during the disruption, Sharjah has also announced a temporary exemption from public parking fees across all zones for today. Authorities confirmed that normal parking charges will resume once weather conditions improve.

Stay safe, stay informed, and avoid unnecessary travel during this period.

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