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Emirates named global airline partner of NBA – ARN News Centre

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Emirates Airline has added to its extensive sports portfolio by becoming a global partner of the National Basketball Association (NBA).

Emirates not only becomes the first-ever official airline of the league, it also takes title sponsorship of the in-season tournament – renamed as the Emirates NBA Cup.

As part of the multi-year deal, the Emirates logo will also be emblazoned on official jerseys – again, the first time in NBA history that referee kits will carry a sponsor.

Taking to his official social media channel, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, said: the “collaboration will allow us to connect with a global fan base, especially in the United States, where basketball is an important component of sports culture”.

As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community and in-arena signage throughout the Emirates NBA Cup Semifinal and Championship games starting next season.

The Emirates logo will also be featured on all NBA referee jerseys, starting with the 2024 NBA All-Star Game taking place on February 18, at 8:00 p.m. ET on TNT. 

The sponsorship will also allow Emirates to enjoy a presence at other marquee league events, including as a partner of NBA Crossover – an immersive fan event at NBA All-Star – and as the presenting partner of the NBA Finals Legacy Project, which features the dedication of new NBA Cares Live, Learn, or Play Centers in each NBA Finals team market.  Emirates branding will also be visible through virtual in-arena signage and on top of the backboard during nationally televised NBA games, beginning with the 2024 NBA All-Star Game.

Emirates will engage NBA fans around the world as a partner of select preseason and regular-season NBA Global Games and through the league’s interactive fan events, including “NBA District” and “NBA House.”

Fans will have the opportunity to watch NBA content on all Emirates flights via the airline’s inflight entertainment system, including long-form documentaries, player profiles, interviews and more. 

The marketing partnership will also allow basketball fans to purchase a wide range of official NBA merchandise, including basketballs, sportswear and vintage collectibles, with co-branded collaborations to follow later this year.  The merchandise will be sold at the official Emirates Store at Emirates’ Headquarters in Dubai and online at www.emirates.store, which delivers worldwide.  Emirates Skywards members can also redeem Miles to purchase items from the exciting range.

Emirates’ patch will also be featured on the jerseys for all referees in the Women’s National Basketball Association (WNBA), beginning with the 2025 season, and NBA G League, the official minor league of the NBA, beginning with the 2024-25 season.

The 73rd NBA All-Star Game will take place at Gainbridge Fieldhouse in Indianapolis, Indiana and reach fans in 214 countries and territories in 60 languages on television, digital media and social media.



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UAE’s baseball governing committee eyes new growth opportunities

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The UAE’s Baseball Governing Committee is actively pushing forward with its plans to grow and develop the sport across the country, with a focus on grassroots talent and international partnerships.

The three-member committee, led by Dr. Tayyab Kamali as chairman and joined by Zayed Abbas and Mubashshir Usmani, continues to explore new avenues for expanding baseball’s footprint in the Emirates.

Baseball’s governance was officially placed under the Emirates Cricket Board (ECB) by the UAE two years ago. Since then, the committee has worked to build a solid foundation for the sport, from youth engagement to infrastructure development.

Dr. Tayyab Kamali, Chairman of the Baseball Governing Committee, said: “The Emirates Cricket Board remains committed to the growth of baseball in the UAE. We’re creating opportunities to promote the sport through talent development, establishing academies, and hosting world-class events across the country.”

He added that the committee has also engaged with several international baseball organisations and that a series of exciting partnerships and initiatives will be announced soon.

With baseball’s rising popularity globally and increasing interest among young athletes in the UAE, the committee is optimistic about the sport’s future in the region.

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Sports

UFC returns to Abu Dhabi this July with blockbuster fight night at Etihad Arena

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Mark your calendars, fight fans. The UFC is making its return to Abu Dhabi on July 26, bringing a stacked Fight Night card to Etihad Arena on Yas Island.

UFC CEO Dana White has confirmed the first six explosive matchups, including a can’t-miss main event featuring former middleweight champion Robert Whittaker taking on Reinier de Ridder, the surging Dutch fighter making waves across the division.

The co-main event sees rising star Aaron Pico make his highly anticipated UFC debut in a five-round featherweight showdown against the undefeated Movsar Evloev.

Official UFC Abu Dhabi Fight Card – July 26

  • Robert Whittaker vs. Reinier de Ridder – Middleweight Main Event
  • Movsar Evloev vs. Aaron Pico – Featherweight Co-Main (5 rounds)
  • Petr Yan vs. Marcus McGhee – Bantamweight clash with fireworks guaranteed
  • Bryce Mitchell vs. Said Nurmagomedov – High-stakes bantamweight bout
  • Shara Magomedov vs. Marc-André Barriault – Middleweight showdown
  • Nikita Krylov vs. Bogdan Guskov – Light heavyweight banger

From title contenders to breakout stars and debuting fighters, this card is shaping up to be one of the summer’s most thrilling events in the UAE.

Tickets and more info coming soon. Stay tuned to UFC Arabia and Etihad Arena channels for updates.

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Middle East

DP World ILT20 strikes deal with Kuwait Cricket Board to develop T20 game in region 

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In a major boost for regional cricket, the DP World International League T20 (ILT20) has signed a strategic partnership with the Kuwait Cricket Board to develop the sport in Kuwait and beyond.

The collaboration, formalised at a high-profile ceremony at Dubai International Stadium, will see Kuwait host ILT20 development tournaments, offer exposure to local players, and eventually aim to stage official ILT20 matches on Kuwaiti soil.

This marks the first official partnership of its kind between the Emirates Cricket Board and any other national board under the ILT20 framework, placing Kuwait on the global cricket map.

What This Means for Cricket in the Gulf

  • Annual ILT20 Development Tournaments in Kuwait to identify and nurture local talent
  • Opportunity for Kuwaiti players to be scouted by ILT20 franchises
  • Future possibility of ILT20 matches hosted in Kuwait, expanding the league’s GCC footprint
  • Greater involvement of local sponsors and Kuwaiti brands in regional cricket
  • Enhanced pathway for Kuwaiti nationals to pursue full-time cricket careers

Voices from the Partnership

Khalid Al Zarooni, Chairman of ILT20 and Vice-Chairman of the Emirates Cricket Board, said: “We are proud to announce this strategic collaboration with the Kuwait Cricket Board as they officially join the DP World ILT20 family. This partnership underscores our commitment to expanding the game’s footprint across the Gulf region. Kuwait is a valued partner, an ambitious country with a clear vision for promoting and developing cricket.


“With strong cricket-playing communities across the region, the DP World ILT20 aims to create opportunities for players and fans alike. Our goal is to elevate the sport and make the league a truly regional platform for cricket excellence.”

Haider Farman, President of Kuwait Cricket, stated: “It is an honour to formalise this landmark agreement between Kuwait Cricket and the Emirates Cricket Board to promote the DP World ILT20, both in our two countries and across the wider region. This partnership is a cornerstone in our shared vision to grow and globalise the sport of cricket.


“We take great pride in Kuwait being recognised as the first strategic partner of the DP World ILT20. Cricket is rapidly gaining momentum in Kuwait, and this collaboration will play a pivotal role in integrating more Kuwaiti nationals into the sport as players, officials, and professionals.

“With the upcoming Asian Games in Qatar (2030) and Saudi Arabia (2034), the timing is ideal. We believe this partnership will inspire the next generation across the GCC and lay the foundation for long-term cricketing success.”

David White, CEO of DP World ILT20, commented: “We congratulate Kuwait Cricket for their strategic foresight and leadership, which have made this exciting partnership possible. The DP World ILT20’s long-term vision extends beyond the UAE; it is to serve as a catalyst for cricket development across the Gulf.

“This agreement opens up incredible opportunities for young talent in Kuwait to grow, compete, and ultimately be scouted for the main league. We’ve already seen how UAE players have benefitted from exposure to high-level competition and coaching, with recent wins like the T20I series against Bangladesh highlighting that impact. We are confident Kuwait will see similar progress.”

Sajid Ashraf, Director General of Kuwait Cricket, added: “This collaboration marks a historic moment for Kuwait Cricket and the broader sporting community. Partnering with the Emirates Cricket Board and the world-class DP World ILT20 opens new doors for our players to pursue full-time careers in professional cricket.


“Beyond the field, this alliance provides a powerful platform for Kuwaiti corporations to connect with the region’s vibrant cricket-loving population. With more than two million expatriates in Kuwait and a population of five million, the potential for commercial engagement is significant.


“We look forward to the launch of the ILT20 Development Tournament in Kuwait and the many opportunities it will bring for players, fans, and businesses. This is a defining step towards building a stronger cricket ecosystem and ensuring lasting impact for generations to come.”

What’s Next?

The first DP World ILT20 Development Tournament in Kuwait is set to be announced soon. Meanwhile, ILT20 Season 4 kicks off in the UAE on December 2, 2025 (UAE National Day), with six teams competing across 34 matches, culminating in the final on January 4, 2026.

As cricket cements its popularity across the GCC, this collaboration signals a shared ambition: to create an inclusive cricket ecosystem, from Dubai to Kuwait and beyond.

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