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Young Dubai businessman behind unique SDaaS for SMEs

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A Dubai-bred young serial entrepreneur is disrupting the local Software as a Service market with a unique AI-driven platform for the Middle East and North Africa (MENA) region, launched at the start of the year.

Called Zoftware, it is “Software Democratisation as a Service, where software products of the people (companies) are recommended by our people (the team), for the people (B2B clients) for any problems they face in their businesses,” says Aayushman Dalmia, 29.

Within the first quarter of operations, Zoftware already has arrangements with a growing list of over 6,000 companies – including the Microsoft and Zoho suites, Google, Adobe and others.

“You can find a packed suite of software just with a generic search, but do you require everything in that or can you customize it? Maybe not. Zoftware is free for the customers while we work with them to understand their needs and even do the work for them in customising solutions from the software companies. Consider us as the Zomato or Tripadvisor for the software industry.

“Avoiding wastage of resources by reducing the gap between the capability knowledge of any software’s offerings and solving the problems of the end users is core to Zoftware’s mission,” says Dalmia, who came up with the idea when he could not find such a solution while searching for his needs himself.

“Zoftware is about marrying software with the best of customer experience. We make it easy for customers to navigate the ocean of software to find the right tools for their business and purpose. We offer deep insights on software and match organisations to the right product, be it for accounting, customer relationship management (CRM), project management, IT, payroll and many more,” says Dalmia, confident his idea will revolutionise the convenience of running a business.

Aayushman Dalmia set up Zoftware after getting stuck with the wrong software as a choice for his family business. Supplied

Zoftware is a unique startup offering a choice of business tools in software with a personalised touch, using Open AI’s ChatGPT, for SME owners and companies. There are plans to take this to India, a huge market for SaaS providers and consumers.

“We have raised 500,000 dollars as a convertible note. And there are plans to raise another $1.5 million in the next round,” he says. “We are aiming for a revenue of $1.5 million by end of 2023.”

The rise of ChatGPT has only become an enabler for the Zoftware team. “Our technical analysts have been nimble to stay ahead on the transformation curve. We are in the process of setting up an AI bot with whom people can converse with, we understand what the customers want from the platform and give them the relevant output data while connecting with the vendors.

“If they want, we can also onboard it for them. With ChatGPT, it can give you out the names, but it cannot do comparisons and the prices that are out there. It cannot help you come to a decision, while we can help find the best value for the clients.

“According to studies, 75 percent of businesses fail in their software implementation. We want to make it to zero, because it is a waste of capital and resources such as time, effort and money. In the SME section, that is not something one can afford. We want to reduce the wastage cycle as much as possible. And we want to build the trust of our customers.”

Zoftware is Dalmia’s latest fruit of labour, coming from his own personal experiences when he saw a gap in the market. He set up Yalla Referral, a referral and benefits platform, is co-founder of an online diamond-purchasing platform Carat Finder and Director of Growth and Innovation at Data Direct Group.

“I remember, in 2018, when I wanted to implement CRM for my sales team, I ended up putting so much effort and money only to realise a year later that I had a complex setup which wasn’t needed at all. Several dollars went in waste apart from the time and effort. Many startups and SMEs may not be able to come out of the wrong direction taken.”

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What new UAE anti-money laundering measures mean for businesses

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The UAE is strengthening its crackdown on financial crime, with the National Committee for Anti-Money Laundering and Combating the Financing of Terrorism and Proliferation Financing approving a new set of measures to boost transparency and enforcement.

Announced after its latest meeting, chaired by Khaled Mohamed Balama of the Central Bank of the UAE, the updates aim to strengthen how authorities detect, investigate, and prevent illicit financial activity.

A key highlight is a new national guide on financial intelligence and money laundering investigations, which improves coordination between agencies and introduces updated procedures for tracking and recovering assets, including those linked to virtual assets.

The committee also approved risk assessments across financial institutions, virtual asset providers, and non-financial sectors, enabling more targeted enforcement and oversight.

Stricter compliance for businesses

For businesses in the UAE, the new measures mean stricter compliance requirements but also a more stable and trusted operating environment.

Companies, especially in finance, real estate, and emerging sectors like virtual assets, will need to strengthen due diligence, improve internal controls, and align with updated risk assessments and reporting standards set in coordination with the Central Bank of the UAE.

While this may increase operational oversight and compliance costs in the short term, it enhances transparency, reduces exposure to financial crime risks, and reinforces the UAE’s reputation as a secure global business hub, ultimately boosting investor confidence and long-term growth opportunities.

Additional updates include revised national risk assessments on proliferation financing and non-profit organisations, reinforcing a risk-based approach to regulation.

While largely behind the scenes, these changes play a key role in maintaining the UAE’s position as a secure and trusted global financial hub, something that directly impacts businesses, investors, and the wider expat community.

Officials say the measures mark a more advanced phase in the country’s regulatory framework, with stronger coordination and improved readiness to address evolving financial risks.

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Business

UAE signals new energy era with OPEC exit decision

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In a major shift for global energy markets, the UAE has announced plans to exit OPEC and the OPEC+ alliance, effective May 1, 2026.

The move signals a bold step in the UAE’s long-term strategy, as it looks to gain greater control over its production policy and respond more flexibly to changing global demand.

Officials said the decision follows a comprehensive review of the country’s energy capacity and future outlook, with a focus on national interest and the ability to meet market needs more efficiently.

Despite ongoing geopolitical pressures, including supply concerns, global energy demand is expected to remain strong in the years ahead. The UAE says it is positioning itself to meet that demand with a balance of reliability, affordability, and sustainability.

The country, which first joined OPEC in 1967 through Abu Dhabi, has long played a key role in stabilising oil markets. Officials described the exit not as a break, but as an ‘evolution’,  one that allows the UAE to act more independently while still supporting global market stability.

Positioning itself as a reliable energy partner, the UAE said it will continue supplying some of the world’s most cost-competitive and lower-carbon oil, while gradually adjusting production in line with demand.

At the same time, the country is doubling down on investments across the energy spectrum, from oil and gas to renewables and low-carbon technologies, as part of a broader push toward long-term resilience and economic diversification.

Source: WAM

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New ‘Shop Local’ initiative helps UAE consumers discover homegrown brands

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‘Shop Local’, a new initiative aimed at helping consumers across the UAE discover and support homegrown businesses, while giving small and medium enterprises (SMEs) greater visibility, has been launched by a local platform Quiqup.

It will bring together UAE-based brands in one place, allowing users to easily browse, discover and purchase from local businesses that often face challenges standing out in crowded digital spaces.

Open to small and local businesses nationwide, ‘Shop Local’ is designed to address one of the most common hurdles SMEs encounter, reaching the right audience. By offering a dedicated channel, the initiative aims to help businesses build awareness, drive sales and support long-term growth.

The launch coincides with the announcement of the establishment of the Dh1 billion National Industrial Resilience Fund to boost localisation within key industries by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Strengthening local businesses

Fatima Yousif Alnaqbi, Acting Assistant Under-Secretary for the Support Services Sector at the Ministry of Finance and representative at the Mohammed Bin Rashid Innovation Fund, highlighted the importance of enabling high-potential businesses to scale.

She noted that supporting companies at the right stage allows them to contribute more effectively to the economy, particularly in the UAE, where innovation and entrepreneurship play a key role in driving growth and creating new opportunities.

Bassel El Koussa, CEO of Quiqup, said the initiative reflects the company’s belief in strengthening connections between businesses and communities.

He added that ‘Shop Local’ is intended to create opportunities for local brands to grow, deepen customer engagement and build a stronger market presence, while encouraging consumers to play a more active role in supporting the local economy.

The platform has already received 190 brand submissions, with Quiqup aiming to onboard at least 250 businesses in the coming weeks.

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