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Young Dubai businessman behind unique SDaaS for SMEs

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A Dubai-bred young serial entrepreneur is disrupting the local Software as a Service market with a unique AI-driven platform for the Middle East and North Africa (MENA) region, launched at the start of the year.

Called Zoftware, it is “Software Democratisation as a Service, where software products of the people (companies) are recommended by our people (the team), for the people (B2B clients) for any problems they face in their businesses,” says Aayushman Dalmia, 29.

Within the first quarter of operations, Zoftware already has arrangements with a growing list of over 6,000 companies – including the Microsoft and Zoho suites, Google, Adobe and others.

“You can find a packed suite of software just with a generic search, but do you require everything in that or can you customize it? Maybe not. Zoftware is free for the customers while we work with them to understand their needs and even do the work for them in customising solutions from the software companies. Consider us as the Zomato or Tripadvisor for the software industry.

“Avoiding wastage of resources by reducing the gap between the capability knowledge of any software’s offerings and solving the problems of the end users is core to Zoftware’s mission,” says Dalmia, who came up with the idea when he could not find such a solution while searching for his needs himself.

“Zoftware is about marrying software with the best of customer experience. We make it easy for customers to navigate the ocean of software to find the right tools for their business and purpose. We offer deep insights on software and match organisations to the right product, be it for accounting, customer relationship management (CRM), project management, IT, payroll and many more,” says Dalmia, confident his idea will revolutionise the convenience of running a business.

Aayushman Dalmia set up Zoftware after getting stuck with the wrong software as a choice for his family business. Supplied

Zoftware is a unique startup offering a choice of business tools in software with a personalised touch, using Open AI’s ChatGPT, for SME owners and companies. There are plans to take this to India, a huge market for SaaS providers and consumers.

“We have raised 500,000 dollars as a convertible note. And there are plans to raise another $1.5 million in the next round,” he says. “We are aiming for a revenue of $1.5 million by end of 2023.”

The rise of ChatGPT has only become an enabler for the Zoftware team. “Our technical analysts have been nimble to stay ahead on the transformation curve. We are in the process of setting up an AI bot with whom people can converse with, we understand what the customers want from the platform and give them the relevant output data while connecting with the vendors.

“If they want, we can also onboard it for them. With ChatGPT, it can give you out the names, but it cannot do comparisons and the prices that are out there. It cannot help you come to a decision, while we can help find the best value for the clients.

“According to studies, 75 percent of businesses fail in their software implementation. We want to make it to zero, because it is a waste of capital and resources such as time, effort and money. In the SME section, that is not something one can afford. We want to reduce the wastage cycle as much as possible. And we want to build the trust of our customers.”

Zoftware is Dalmia’s latest fruit of labour, coming from his own personal experiences when he saw a gap in the market. He set up Yalla Referral, a referral and benefits platform, is co-founder of an online diamond-purchasing platform Carat Finder and Director of Growth and Innovation at Data Direct Group.

“I remember, in 2018, when I wanted to implement CRM for my sales team, I ended up putting so much effort and money only to realise a year later that I had a complex setup which wasn’t needed at all. Several dollars went in waste apart from the time and effort. Many startups and SMEs may not be able to come out of the wrong direction taken.”

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Mike Fordham appointed International League T20’s Interim Chief Operating Officer

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The International League T20 Management has appointed Mike Fordham as Interim Chief Operating Officer. Fordham has been the league’s Head of Operations since the inception of the tournament – 2022.

Fordham has taken over the role with immediate effect and will spearhead the execution of DP World ILT20 Season 5, which will be played in November-December this year. In a career spanning two decades, Fordham has accumulated rich experience – specialising in sporting, governance and commercial set-up of new leagues, competitions and franchises.

Interim Chief Operating Officer DP World ILT20 Mike Fordham: “It is a real honour to have been given the task to spearhead the DP World ILT20 Season 5 execution. The DP World ILT20 has grown into one of the top T20 tournaments. The league is known for top-class cricketing action at three world-class venues.

“This year’s edition will be bigger and better. We are all excited about the upcoming DP World ILT20 Development Tournament – an incredible platform for young UAE players to make a claim for the main event later in the year. Some of the biggest T20 stars have signed up for the DP World ILT20 Player Auction which further exemplifies the league’s stature and reputation as a competition that attracts the very best in the business.”

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When the seller’s brokerage handles the buyer’s transfer, who should pay?

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Some leading Dubai brokerages are charging buyers for in-house conveyancing or sales-progression services while also holding the sales mandate for the property being purchased.

The practice raises a broader question about how transaction roles should be structured: when a brokerage represents the seller and also provides the service responsible for progressing the buyer’s purchase, should the buyer be required to pay for that service?

The arrangement is visible across brokerage websites, while LinkedIn and Instagram profiles show sales-progression and conveyancing teams operating within some agencies.

The issue is not necessarily the competence of an in-house conveyancer. The more fundamental question is one of independence. A buyer paying for a transfer service may reasonably expect that the person handling the transaction is able to act without commercial considerations connected to the other side.

Consider a seller who has multiple properties listed with the same brokerage, or one who is selling a current home while planning to purchase another property through the same agency. In such cases, the brokerage may have a broader commercial relationship with the seller than with a buyer completing a single transaction.

That distinction can become important when a seller-side issue delays or complicates a transfer. The person responsible for resolving the bottleneck should be able to communicate the problem to the buyer clearly and objectively, without having to balance that responsibility against a wider commercial relationship.

There are parallels in other parts of the financial and property sectors. Banks, for example, commonly appoint independent valuers rather than relying on a valuation conducted by a party whose commercial interests are directly tied to the transaction. The separation of roles is intended to reduce potential conflicts and strengthen confidence in the process.

“The real test of a transfer service comes when the interests on each side stop aligning,” said Jan Baluyut, Director, Property Affairs at Cendale, which operates Conveyance.ae. “An independent transfer provider has no sales mandate to protect, no listing relationship to preserve and no sales commission dependent on completion. That is the procedural oversight buyers pay for.”

Functional separation is also well established internationally. In the UK, buyers and sellers commonly instruct separate solicitors, while in the US, attorneys, title companies and escrow providers can perform distinct roles depending on the state. Dubai does not need to replicate either system, but both demonstrate that transaction roles can be separated to provide greater clarity around responsibilities.

The question is relevant across both ready properties and secondary off-plan transactions. While the mechanics of each transaction can differ, the buyer’s need for accurate information, clear communication and independent oversight remains the same.

Where a brokerage offers an in-house conveyancing or sales-progression service, buyers should be clearly informed about the arrangement, including whether the service is optional and whether they are free to appoint an independent provider.

As Dubai’s property market continues to expand and attract investors from around the world, greater transparency around who represents whom — and who is paying whom — could become an increasingly important part of a mature transaction process.

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Mohan Charan Majhi begins Odisha’s UAE investment push from Abu Dhabi

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Chief Minister of Odisha Mohan Charan Majhi arrived in Abu Dhabi last night, marking the start of the State’s high-level investment outreach to the United Arab Emirates.The visit, with key business and investor engagements scheduled from September 9 to 11, is aimed at deepening Odisha’s economic engagement with the UAE and building long-term partnerships across investment, manufacturing, infrastructure, energy and emerging industries.

The Chief Minister is leading a high-level delegation comprising Hon’ble Minister for Industries Shri Sampad Chandra Swain, Chief Secretary Smt. Anu Garg, and senior officials from the Industries Department and IPICOL.

The delegation was received in Abu Dhabi by Additional Chief Secretary, Industries, Shri Hemant Sharma, along with UAE-based officials and representatives. Representatives of the Embassy of India in the UAE also welcomed the Chief Minister and the delegation.

Soon after his arrival, Shri Majhi reviewed preparations for the high-level business and investor engagements planned during the Abu Dhabi leg of the visit. He took stock of arrangements for meetings with UAE-based investors, institutions and business leaders, stressing the need for focused discussions that can translate into concrete partnerships and investment opportunities for Odisha.

During the day, the Chief Minister also met the Ambassador of India to the UAE and discussed the strengthening of India-UAE relations and the growing opportunities for deeper economic and people-to-people ties.

The Chief Minister highlighted the important role played by the Odia community living and working in the UAE, describing them as a valuable bridge between Odisha and the region. He emphasised the importance of continued support, facilitation and ease of living for Odias residing in the UAE, while recognising their contribution to strengthening links between the two economies.

The Abu Dhabi programme will bring the Odisha delegation into direct engagement with leading UAE institutions, investors and business groups. The discussions are expected to focus on identifying specific opportunities for investment, industrial partnerships, technology collaboration and long-term business participation in Odisha.

The outreach comes at a significant phase in Odisha’s industrial transformation. During the visit, the Chief Minister will showcase the State’s strengths, including its natural resources, robust industrial base, growing infrastructure, port connectivity, competitive power availability, skilled workforce and strategic access to large domestic and international markets.

Speaking ahead of the upcoming investor engagements, Chief Minister Shri Mohan Charan Majhi said,“Odisha has entered a new phase of industrial growth, and our engagement with the UAE is an important part of this journey. We are coming here not only to invite investment, but to build long-term partnerships based on trust, technology, value creation and employment. The UAE is an important global economic partner, and we look forward to strengthening the Odisha-UAE relationship through concrete investment and industrial opportunities.”

The Chief Minister said the State Government’s focus is on converting investor interest into projects on the ground, creating employment and further strengthening Odisha’s position as a competitive destination for global businesses.

The first full day of Odisha’s UAE investment outreach will begin tomorrow in Abu Dhabi with a series of high-level engagements involving leading UAE institutions, investors and business leaders.

The programme on September 9 will include interactions with International Holding Company (IHC) and its business verticals, the Indian Business and Professional Group (IBPG), the UAE Minister of Investment and other senior investment stakeholders. The day will also include a focused engagement on opportunities in the petrochemicals and chemicals sector.

The meetings will provide a platform to discuss specific investment opportunities, industrial partnerships, technology collaboration and new avenues for strengthening Odisha-UAE economic ties.

Through the outreach, the Government of Odisha is seeking to build a sustained economic partnership with the UAE and the wider MENA region, with a focus on translating investor interest into tangible outcomes for industrial growth, employment generation and long-term economic value for the State.

With a packed schedule of high-level business and institutional engagements beginning September 9, Odisha will look to deepen existing partnerships while exploring fresh opportunities in investment, technology, trade and industrial collaboration with the UAE.

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