Business

Young Dubai businessman behind unique SDaaS for SMEs

Published

3 years ago

April 26, 2023

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A Dubai-bred young serial entrepreneur is disrupting the local Software as a Service market with a unique AI-driven platform for the Middle East and North Africa (MENA) region, launched at the start of the year.

Called Zoftware, it is “Software Democratisation as a Service, where software products of the people (companies) are recommended by our people (the team), for the people (B2B clients) for any problems they face in their businesses,” says Aayushman Dalmia, 29.

Within the first quarter of operations, Zoftware already has arrangements with a growing list of over 6,000 companies – including the Microsoft and Zoho suites, Google, Adobe and others.

“You can find a packed suite of software just with a generic search, but do you require everything in that or can you customize it? Maybe not. Zoftware is free for the customers while we work with them to understand their needs and even do the work for them in customising solutions from the software companies. Consider us as the Zomato or Tripadvisor for the software industry.

“Avoiding wastage of resources by reducing the gap between the capability knowledge of any software’s offerings and solving the problems of the end users is core to Zoftware’s mission,” says Dalmia, who came up with the idea when he could not find such a solution while searching for his needs himself.

“Zoftware is about marrying software with the best of customer experience. We make it easy for customers to navigate the ocean of software to find the right tools for their business and purpose. We offer deep insights on software and match organisations to the right product, be it for accounting, customer relationship management (CRM), project management, IT, payroll and many more,” says Dalmia, confident his idea will revolutionise the convenience of running a business.

Aayushman Dalmia set up Zoftware after getting stuck with the wrong software as a choice for his family business. Supplied

Zoftware is a unique startup offering a choice of business tools in software with a personalised touch, using Open AI’s ChatGPT, for SME owners and companies. There are plans to take this to India, a huge market for SaaS providers and consumers.

“We have raised 500,000 dollars as a convertible note. And there are plans to raise another $1.5 million in the next round,” he says. “We are aiming for a revenue of $1.5 million by end of 2023.”

The rise of ChatGPT has only become an enabler for the Zoftware team. “Our technical analysts have been nimble to stay ahead on the transformation curve. We are in the process of setting up an AI bot with whom people can converse with, we understand what the customers want from the platform and give them the relevant output data while connecting with the vendors.

“If they want, we can also onboard it for them. With ChatGPT, it can give you out the names, but it cannot do comparisons and the prices that are out there. It cannot help you come to a decision, while we can help find the best value for the clients.

“According to studies, 75 percent of businesses fail in their software implementation. We want to make it to zero, because it is a waste of capital and resources such as time, effort and money. In the SME section, that is not something one can afford. We want to reduce the wastage cycle as much as possible. And we want to build the trust of our customers.”

Zoftware is Dalmia’s latest fruit of labour, coming from his own personal experiences when he saw a gap in the market. He set up Yalla Referral, a referral and benefits platform, is co-founder of an online diamond-purchasing platform Carat Finder and Director of Growth and Innovation at Data Direct Group.

“I remember, in 2018, when I wanted to implement CRM for my sales team, I ended up putting so much effort and money only to realise a year later that I had a complex setup which wasn’t needed at all. Several dollars went in waste apart from the time and effort. Many startups and SMEs may not be able to come out of the wrong direction taken.”

Related Topics:AI CEO under 30 ChatGPT customise Dubai MENA Microsoft SaaS Software Startup young entrepreneur Zoftware Zoho

Staff Reporter

Automobile

Legend Motors launches Kaiyi X7 AWD and X7 PHEV SUVs in UAE, strengthening Chinese automaker’s expansion

Published

21 hours ago

June 30, 2026

Michael Gomes

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Legend Motors has expanded its product portfolio in the UAE with the launch of two new Kaiyi SUV models, the Kaiyi X7 AWD and the Kaiyi X7 PHEV, as the Chinese automotive brand strengthens its presence in one of the Gulf’s fastest-growing vehicle markets.

The latest launches underline Kaiyi’s strategy to grow its footprint across the Middle East by offering both conventional internal combustion engine vehicles and new-energy models that cater to evolving consumer preferences.

Speaking during the launch event in Dubai, Cannon Wang, Group Vice President, Leadership and Strategy at Legend Holding Group, said the UAE remains a strategic market for the company’s regional ambitions.

“Dubai represents a global benchmark for automotive excellence, where innovation and customer expectations come together. It is a natural gateway for Kaiyi’s regional expansion, and we see strong long-term potential in the UAE market as we introduce products that combine technology, value and performance,” Wang said.

The newly introduced Kaiyi X7 AWD is powered by a 2.0-litre turbocharged four-cylinder petrol engine producing 256 horsepower and 390Nm of torque. The SUV is paired with a seven-speed wet dual-clutch transmission and an all-wheel-drive system, enabling it to accelerate from 0 to 100 km/h in approximately 6.9 seconds.

Alongside it, the company unveiled the Kaiyi X7 PHEV, a plug-in hybrid SUV that combines a 1.5-litre turbocharged petrol engine with an electric motor and a lithium iron phosphate battery pack. The vehicle offers an all-electric driving range of up to 150 kilometres under the CLTC testing cycle and features EV, Hybrid and Power Assist driving modes.

The launches come as Chinese automotive manufacturers continue to expand their presence across the Gulf region, driven by increasing demand for technologically advanced SUVs and electrified vehicles.

The UAE automotive market records annual new vehicle sales of around 300,000 units, with SUVs accounting for nearly half of total sales. The growing preference for fuel-efficient and technology-focused vehicles has encouraged several global and Chinese manufacturers to broaden their product offerings in the country.

Tony Wu, Deputy General Manager of Kaiyi International, said the company remains committed to supporting the UAE’s transition toward cleaner mobility while continuing to serve customers seeking petrol-powered vehicles.

“Aligned with Dubai’s Vision 2030, we see a clear direction towards accelerating the adoption of new energy vehicles. While our petrol-powered E5 and X3 models continue to perform strongly among retail and fleet customers, we are equally committed to supporting the region’s shift towards cleaner, future-ready mobility solutions,” Wu said.

Harsh Chaturvedi, General Manager of Kaiyi UAE, said the company’s focus is on making advanced automotive technology accessible to a wider customer base.

“True innovation lies in making cutting-edge technology accessible, practical and aligned with the everyday expectations of our customers. It’s not just about specifications but delivering a refined sense of control, comfort and modern luxury,” he said.

Through its UAE operations under Legend Motors, the automotive division of Dubai-based Legend Holdings, the company is also investing in after-sales services, spare parts availability and customer support as it seeks to strengthen its presence across the UAE and the wider GCC market.

The launch of both petrol-powered and plug-in hybrid variants reflects Kaiyi’s broader strategy of offering multiple powertrain options as demand for electrified mobility continues to grow across the Middle East.

Announcements

Good news for businesses: Sharjah slashes fees and fines

Published

1 day ago

June 30, 2026

Michael Gomes

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Businesses in Sharjah can now benefit from a range of temporary fee reductions after Sharjah Police unveiled a new package of incentives aimed at easing costs and supporting the emirate’s business community.

The measures, introduced in line with a decision by the Sharjah Executive Council, include 50% discounts on several security-related fees, along with reduced fines and lower training costs for companies.

What discounts are available?

Under the new initiative, eligible businesses will receive:

50% off security permit renewal fees for commercial activities
50% off security system subscription fees
50% reduction on eligible violations and fines
20% off mandatory training programme fees for companies

Sharjah Police said the initiative is designed to support commercial establishments, encourage business sustainability and further strengthen the emirate’s position as an attractive destination for investment.

How long will the discounts last?

The incentives will be available for three months from the date the decision comes into effect.

Businesses seeking more information about the discounts and eligibility can contact the Sharjah Police Call Centre on 901.

Business

UAE fuel prices drop sharply: Here’s what you’ll pay from July 1

Published

1 day ago

June 30, 2026

Michael Gomes

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Motorists across the UAE will pay significantly less at the pump from July 1 after the UAE Fuel Price Committee announced a sharp reduction in petrol and diesel prices for July 2026.

All fuel grades have become cheaper compared to June, with Super 98 falling by 55 fils per litre, while diesel has dropped by 73 fils per litre.

Fuel prices for July